Days after the veteran play singer Kumar Sana approached the High Court in Delhi, who was looking for the protection of his personality rights, Bollywood actor Hrithik Roshan took a similar step.
Roshan filed a lawsuit in court to protect his name, image, form and other aspects of his personality from unauthorized commercial use and abuse, Bar and Bench reported. The Delhi High Court is expected to hear this matter on Wednesday.
Celebrities turn to the courts as an overvoltage of Ai Deepfakes
With the expansion of generative AI and Deepfake Technologies, the growing number of Indian celebrities – from film stars and legends playing industrialists – looking for a court intervention to ensure their personality and publicity. The aim of these legal protection is to prevent unauthorized commercial exploitation of the name, image, voice, voice, form or even signature.
Over the past few months, many prominent personalities-including Aishwarya Rai Bachchan, Amitabh Bachchan, Jackie Shroff, Anil Kapoor, Abhishek Bachchan, Kumar Sana, and even late rattan Tata-can be used to a lower court court against online abuse.
Why does it depend on personality rights
Personality rights – also referred to as publicity – grant individuals legal control to individuals over commercial use of their identity, including their name, image, voice, gestures, manners and phrases. These rights act as protection against unauthorized exploitation and protect both the reputation and economic interests.
Although India does not yet have reserved personality rights that regulate personality rights, the courts constantly recognize and enforce them pursuant to Article 21 of the Constitution – guarantee the right to privacy – and through the principles of general law, such as handing over and abuse of Goodwill.
Legal boundary in AI AI
The rapid increase in the technology of deep and generative AI technology was increasingly urgent protection of personality rights. Celebrities express concern about a number of problems-False profiles and unauthorized merchandising after voices and manipulated explicit content. In response, the courts ordered online platforms to remove the material for violations and block illegal websites.
Legal experts believe that this trend is likely to accelerate when India is struggling with regulatory challenges that represent emerging technologies. Until the devoted legislation is introduced, court precedents are expected to remain a primary tool for celebrities that seek to promote control over their digital identity and prevent unauthorized commercial exploitation in the AI era.
(Tagstotranslate) personality rights
