As Tamil Nadu heads to the polls, there is a marked surge in new fashion trends among both candidates and party workers in customized sarees, T-shirts and party wear. A particularly significant change is the emergence of trousers and salwars. | Photo credit: Johan Sathyadas
It doesn’t happen often Tamil NaduVoters see a sitting Chief Minister in tailored trousers while addressing the public. Even the poor were not traditionally part of the campaign. Bright, eye-catching colors have become the new political uniform and we even have reels teaching supporters how to replicate the look of the TVK boss.
Who would have thought we’d live in a world where a bridal house creates an embellished TVK blouse, complete with two squirrels growing out of a fan of whistles?
Published – 15 April 2026 16:20 IST
