At MWC (Mobile World Congress) 2025, the Chinese tech brand Honor unveiled its ambitious Alpha strategy, signaling its evolution from a smartphone manufacturer to a global AI-driven ecosystem company. The Alpha strategy is structured around a three-phase roadmap: smartphones, intelligent ecosystems, and an intelligent world.
Honor’s CEO, Li Jian, announced plans to invest $10 billion over the next five years to develop an AI-powered ecosystem in collaboration with global partners. Additionally, the company revealed its AI assistant, co-developed with Google and Qualcomm, which will leverage contextual data to assist users with tasks such as restaurant reservations. This assistant is designed to consider factors like calendar schedules and user preferences to enhance efficiency.
[Source: IThome, in Chinese]
