Lalit Modi and Jatin Paranjape
The former Indian cricket and selector of Jatin Paranjape offered a rare view of the dramatic transformation of the global image of the Indian cricket and personal trips behind him. Go beyond the border with our YouTube channel. Subscribe!When Paranjape spoke to Bombay Sport Exchange, he tracked his way from the first BCCi sponsorship since the first BCCI clothing to the bold vision of Lalit Modi to become the India team, while thinking about his father’s coaching heritage and the complexity growing in the famous crichetism.Lalit Modi and the vision of the “Big Brand”Paranjape, who worked closely with Nike during his connection with BCCI, remembered the revolutionary moment when cricket clothing became more than just uniforms.“A lot of loan must go to Lalit Modi,” he said. “He was a guy who thought he was big and wanted a big brand from the point of view. There was even a clause that the international retail store in the stock of BCCI goods. He really saw the Indian team as a global brand – and now we live this reality.”Nike, Paranjape explained, had to adapt to the unique cricket needs. “They had to learn about cricket shirts and pants, and how to fit them into the Ethos of Nike Light, zero distractive performance,” he said. Small but meaningful innovations followed, from pants with buttons for easy changes to personalized touches for suachin tendulkar. “Sai Baba had a pendant, so only his shirt had a clotting in, so it wouldn’t be displayed in the launch,” Paranjape remembered.While the equipment cared, he stressed that the “real meat of the agreement” was licensed and merchandising. Replicas shirts and branded clothing helped the Indian cricket team to jump to become a tradable global identity.Vasudeo Paranjape“School of Faith”Jatin switched from the meeting room to Maidans and thought about the influence of his father Vasudeo Paranjape – a former cricket, coach and mentor generations of players in Mumbai.“My father was very big to believe in his players. He believed them,” he said. Unlike the strict, quiet dressing room of the past, Vasu supported the atmosphere of empathy and freedom. “The players had a voice. They played hard, played fair and always went to victory,” Jatin recalled.He told Anecdotes that revealed the fearless style of his father, including the famous statement against the strong side of the University of Bombai led by Sandeep Patil. Although Vasudeo’s courageous call was short on the pitch, he turned the match in favor of Dadar Union. “He was willing to gamble, but always for the team cricket brand,” Jatin said.Even in personal adversity, he embodied resistance. “As soon as he was hit in his mouth, he spat two teeth, waved everyone away and hit six more balls,” Jatin recalled. “It was a style – call a spade a spade and do a hard, right thing.”The burden of the famous nameBeing a son of such a towering personality has not always been easy. Jatin admitted it was a “situation without victory”.“You will always be compared. Not only as a cricket, but as a man,” he said. “My father was more familiar to his coaching and leading than his gaming. This comparison was harder, but you have to find your own way.”Supporting peers in the young team Bombay, he said, helped him cover the weight of expectations.
