Industrialist Harsh Goenka’s post summed up what thousands of passengers across India are experiencing – IndiGo flights that just didn’t happen.
As widespread operational disruptions continue for the fourth consecutive day, Goenka shared a spoof of the airline’s logo with a new name: “ItDidn’tGo”, taking a playful look at the ongoing cancellations and delays. The post quickly went viral, with many travelers saying the joke perfectly reflected their frustration.
India’s largest airline has canceled hundreds of flights since the beginning of this week, stranding passengers at major airports including Delhi, Bengaluru and Chennai, and pushing the prices of alternative flights to exorbitant levels.
Passengers facing fares 8-10 times higher
Online anger was fueled by real-life stories of travelers who missed important commitments due to last-minute cancellations.
‘ItDidn’tGo’ — The Internet finds humor in chaos
Goenka’s post caught the attention of the stranded flyers.
“IndiGo’s transition from IndiGo to ItDidn’tGo is wild 😂 Hope the next update isn’t a name change… but a schedule that actually works!”
“When your flight history starts to sound like a conspiracy – even the logo needs a rebrand.”
“Sir, next time the flight is delayed, then confidently say – ItDidntGo.
“Harsh Goenka – the new stand-up comedian!”
Many said the meme hit too close to home.
What causes disorders?
The government and aviation regulator say the chaos stems from an unexpected pilot shortage related to revised crew rest rules under FDTL standards – stressing that flawless planning was not put in place before it was introduced.
IndiGo, which operates 2,300 flights a day, has seen punctuality collapse as ripples of cancellations spread across its network.
The DGCA has now approved temporary exemptions from specific pilot service rules and directed a review committee to assess the airline’s planning failures.
Refunds and relief measures
The airline has promised automatic refunds for canceled flights, while the Center has ordered carriers to also arrange hotel stays and alternative transport for stranded passengers.
“We monitor every hour”
Civil Aviation Minister Ram Mohan Naidu said the government expects significant normalization within three days with full stability by February 2026 as per IndiGo projections.
But until the disruption is fully resolved, the viral post continues to circulate — capturing the mood of frustrated travelers better than any official statement: If it didn’t work… tell it like it is.
