Google Workspace subscription prices rose in some regions on Thursday. The company said the overall value of subscriptions is increasing as artificial intelligence (AI) services in each plan are now available on all plans. This means that those who pay for any workspace subscription can now use all Gemini AI tools. Previously, monthly add-on plans with Gemini-powered AI capabilities were available for $20 in the U.S. and RS. 1,950 in India.
Google Bundles Gemini AI features in workspace subscription
In a blog post, the Mountain View-based tech giant announced a restructuring of its business and enterprise workspace subscription plans. So far, companies will have to pay a standard subscription fee to access different workspace apps and additional additional fees to access the integrated Gemini tools.
However, Google now abandons the GEMINI add-ons and bundles these features into business first-time, business standards, Business Plus and Enterprise subscriptions. In the US, the price rose to $2 (approximately Rs 173), and the lowest level now costs $14 (approximately Rs 1,200) instead of $12 (approximately Rs 1,040). It is worth noting that in India, prices do not seem to change. However, the pricing page now lists the AI features in the benefits of the plan.
Google is justified for the price increase, saying: “Customers using the Workspace Business Standard Program used to pay $32 per month with the Gemini Business Add-on. Now, the same customer only pays $14 per month, just over a workspace without Gemini Paying for $2 more workspace.”
This way, workspace users can access Gemini in Gmail, documents, sheets, meetings, chats, videos, etc. Additionally, they will also visit Gemini Advanced Chatbot and access all Gemini models available to paid subscribers. The subscription will also provide access to premium versions of Plus, the Google AI-Power Research Assistant platform.
The new changes provide significantly increased value for organizations that already pay for Gemini add-ons or plan to acquire AI tools. However, businesses that are satisfied with the basic workspace functionality must now pay them the added amount.
