Google announced new artificial intelligence (AI) search and proxy tools on Sunday. The announcements were made in the ongoing National Retail Federation (NRF) 2025 event. The Mountain View-based technology giant has launched its proxy space platform, which enables businesses to build personalized AI agents for a variety of automation tasks. Additionally, Google Cloud shares improvements to its Vertex AI platform search business tool. This search tool provides Google-like search capabilities that can be integrated into any website.
Search giants say the rapid advancement of artificial intelligence could enable businesses to address bottlenecks such as supply chain complexity and manage various enterprise applications. To provide a solution, the company announced its proxy space platform and improved Vertex AI search business tools.
Google Proxy Space is an enterprise platform that allows enterprises to build AI proxy. AI agents are specialized software systems that use AI to perform operations and automatically complete tasks using skills such as reasoning, planning and memory.
Businesses can build personalized AI agents to improve their customer experience. The tech giant says AI agents built through proxy spaces can provide product advice, answer queries and guide buyers through the shopping process.
A proxy space can also be used to create AI proxy for internal use. Currently, the platform allows the creation of agents for inventory management, customer service, and connect with various third-party applications, including Slack, Github, Drive, Outlook, and more.
Google Cloud also shares enhanced features of search business tools that can be accessed through the Vertex AI platform. This tool can be used to create an internal search experience for websites and domains to help customers navigate across different pages and easily find products.
The tool now supports advanced AI models that can be used to improve product discovery on the platform. In addition, its connected store tools can connect end users’ devices and in-store systems to improve the omnichannel experience. This tool can be used to browse the physical store’s catalog, make payments at checkout, and learn more about inventory.
Since these are enterprise-focused products, Google has not disclosed its price. Businesses can contact Google Cloud to share their business requirements and get a quote.
