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Jason Momoa’s Meili Vodka Emphasizes Natural Drinking Experience
Jason Momoa, in an interview with Fox Business, highlighted that his brand, Meili Vodka, is crafted to be enjoyed naturally without the need for additional ingredients.
The Liquid Like Brand: A Bold New York Inspiration
Inspired by 1975 New York, The Liquid Like Brand introduced a dark, bold, and refined product that stood out in the spirits market.
Fear City Campaign: A Unique Marketing Approach
During a unique propaganda campaign, New York police officers distributed brochures titled “Welcome to Fear City: A Guide for New York Visitors” to tourists. These brochures humorously warned visitors about crime and advised them to avoid the streets after 6:00 PM, skip public transportation, and stay within Manhattan due to “insufficient” police protection.
Christopher Davis, a partner at Fear City Gin, explained to Fox Business that the brand drew inspiration from the gothic architecture of New York City.
CBD- and THC-Infused Mocktails Gain Traction
The growing cannabis industry has led to the rise of CBD- and THC-infused mocktails, which are now available in regions where cannabis products are legal.
Sustainable Craftsmanship Behind Fear City Gin
Sustainability is a core value for Fear City Gin. The brand uses deep-green, recyclable glass bottles for its product. The gin itself includes ingredients like white sage from Baja California and sugar kelp sourced from New York farmers.
“We wanted to ensure we were as responsible as possible,” Davis said, emphasizing the team’s commitment to sustainability.
Unique Bottle Design with Buffalo Bone Caps
To further distinguish their product, the team opted for bottle caps made from buffalo bones sourced from Southeast Asia. “It adds a touch of luxury and helps the product stand out on shelves,” Davis explained. Priced at $39.99, Fear City Gin targets the premium spirits market.
Botanical Blend for a Distinct Flavor Profile
The gin’s botanical blend includes rosemary, juniper, caraway, angelica, and coriander, creating a flavor Davis describes as “soft, slightly sweet, and salty.” The white sage, sourced from a sustainable farm in Baja California, adds a unique touch.
Regenerative Aquaculture and Kelp Farming
A key ingredient in the gin is sugar kelp, grown by farmers in Long Island Sound. The brand collaborates with Matchbook Distilling Company and supports regenerative aquaculture, which improves water quality and promotes marine life.
“Kelp is a versatile ingredient, and we loved the idea of using it,” Davis noted.
Award-Winning Recognition
In 2024, Fear City Gin won two awards at the Spirits Competition in San Francisco: Best in Show and a gold medal. The brand prides itself on sourcing at least 75% of its ingredients from New York State.
Future Plans for Fear City Spirits
Looking ahead, Fear City plans to release limited-edition hyper-localized spirits in collaboration with breweries and wineries. “Perhaps only 100 bottles,” Davis hinted, emphasizing exclusivity.
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