Fresh from winning the 2026 FIFA World Cup T20 at home a week ago, Indian men’s cricket team head coach Gautam Gambhir has moved the Delhi High Court seeking comprehensive protection of his personality and right of publicity against a coordinated campaign of digital impersonation, AI-generated deepfakes and unauthorized commercial exploitation.
A two-time former Indian World Cup-winning cricketer, Gambhir filed a civil suit in the Delhi High Court (CS (COMM.) 2026). Damage to ₹2.5 million crowns were demanded, along with prayers for the handing over of accounts, permanent injunctions and the removal of all infringing content.
Citing the Copyright Act 1957, the Trade Marks Act 1999 and the Commercial Courts Act 2015, the suit draws on the Delhi High Court’s extensive jurisprudence – including landmark judgments in Amitabh Bachchan v. Rajat Nagi, Anil Kapoor v. Simply Life India and the recent Sunil C Gavaskar v. Or. — which firmly establish personality rights as proprietary and enforceable rights that extend to AI-driven exploitation.
