Spain Carlos Alcaraz celebrates the title Wimbledon 2024 (photo Julian Finney/Getty Images)
New Delhi:
Virat Kohli, Rohit Sharma, Dinesh Karthik and Sachin Tendulkar were regular characters at the All Club Law Tennis Club (Aeltc), which organizes the Wimbledon Championship. Kohli and Tendulkar sat side by side in 2015. “Master Blaster” Tendulkar chatted last year with eight -time Wimbledon champion Roger Federer.The presence of Indian crickets on SW19 is part of an attempt for an iconic tournament to expand its presence. According to Aeltc Sally Bolton, India and the USA, there are two markets focusing on another historical brand.“The cricket is very loved for Indian audiences and certainly the king. So instead of trying to compete with it, I think it is an attempt to find interesting ways to work together. Both sports are rich in heritage.Go beyond the border with our YouTube channel. Subscribe!“So we are working with the Indian influencer of the social media who gets the day of life. During the test match, they will be taken to the Lord on July 10th.
“Similarly, we have really worked closely with our broadcasting partner, Star Sports, who created a trailer for us with a tennis crossover that ran in IPL.Wimbledon, although one of the most prestigious tennis tournaments, acknowledges that there is potential even better and enlarged. Major Grass Court had 60-70 million obligations from broadcast to social media last year. Given that more than a billion is interested in the championship, the extent of growth is enormous, and in India and its young population, a significant “light room” is identified.
Carlos Alcaraz from Spain serves during training before the Wimbledon 2025 championships on all English lawns tennis and Croquet Club (photo clive brunskill/getty images)
“The younger audience and the audience of the future are essential to us. It is clear in the activities we focus on and on our content strategy, whether it is Instagram, YouTube and the type of content we create,” Dinen explained.“So to ensure that we can have the content and different parts of the championships, with tennis in the center of this approach – whether it is through social media platforms or working with influence and content creators – so that we can look like we will involve these audiences.“India is a loving country. It is obvious that cricket is a king, but Wimbledon is also a wide mainstream event. So there is certainly an opportunity to involve a wider audience, not just a younger audience, but they are really integral and important for our plans.”
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To build a deeper connection with the Indian audience, the organizers want to organize events in India, but the timing of the monsoon season will not help. To do that, AELTC cooperates with PVR Inox to get the finals into theaters with large screens. Another attempt to grab subtitles and knocking on the presence of social media of some Indian cricket giants such as Kohli (274 million followers), Tendulkar (50.8 million), Rohit (44.1 million) comes by invited to the royal box, dotted with celebrities and royal ranks. No specific plans have been introduced so far, because the Indian cricket team travels to England for five Anderson-tendulkar matches, but that could change very quickly.How Wimbledon adheres to many of his traditions – all white, strawberry and creams, Pimm – trying to move to the new era by accepting the technology where it can. Along with the historical movement of judges for the ditch after 147 years, his team of social media traps artificial intelligence (AI) in coordination with IBM, on its application and website.
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During live matches, the assistant “Match Chat” can answer fans’ questions. It will enable viewers to participate using pre -written challenges or their own questions. The AI tool provides immediate responses and conformity analysis. “We continue to accept technology and sit in the core of balance between heritage and innovation. And as far as virtual reality is concerned, we are working on areas such as playing. We have revived experience in places like Roblox.
