India quickly appears as the main market for Ashley Madison, a controversial dating platform known to ensure married individuals looking for discreet relationships. According to data in June 2025 in June 2025, not only India is one of the fastest growing regions around the world, but smaller cities now surpassed cities in terms of registration and non -monogamic activities.
The leader of the list is Kanchipuram in Tamil Nadu, a city better known for his silk sari and historical temples. Surprisingly, with the population of only two kanchipuram lamps, he surprisingly crossed the list of 20 Indian districts of the platform with the highest non -nonogamic intensity. Last year the city jumped from the 17th place to number one in 2025 and overtaken the capitals like Delhi and Mumbai.
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Ashley Madison, which describes itself as “World Application No. 1 married dating”, has published data identifying areas where the interest in extramarital relationships is highest. Central Delhi ranked second, followed by Gurgaon. Mumbai, however, did not get to the TOP 20 list.
Interestingly, the report shows that 9 out of the 20 best districts come from the Dilli-NCR, including six of the capital-Central Delhi, southwest dili, Eastern Delhi, South Delhi, West Delhi and northwest Delhi. Other smaller cities, such as Ghaziabad, Jaipur, Raigarh, Kamrup and Chandigarh, also appear.
In April, Ashley Madison conducted a global survey through Youg and revealed that India and Brazil were leading the world to the degree of infidelity, with 53 percent of Indian respondents admitted.
“These data emphasize a significant trend – India leads the way to redefine modern relations, with more than half of the adult respondents admit,” said Paul Kerable, Chief Strategic Director of Ashley Madison.
He added: “India is in sixth place among our global markets and we expect it to increase even higher by the end of the year.
The company did not offer a clear explanation for the unexpected increase in users from Kanchipuram, but the wider trend points to the shift of social attitudes in smaller cities of India, where discrete digital platforms are increasingly allowing people to find alternative relationship models.
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