Lionel Messi is re -set to take over the screen – and this time he will have a camera that will be completely dedicated to him.Major League Soccer (MLS) announced the return on its wildly popular “Messi Cam”, a player focused on player to watch every Argentine Legend move during the conflict of Inter Miami Leagues against Necaxa 2.Go beyond the border with our YouTube channel. Subscribe!MLS refers to this initiative as “Spotlight: Messi” and during the 2025 season he committed to producing four such broadcasts on Messi. The initiative comes in cooperation with Tiktok and Apple TV and pushes the connection of fans to a completely new level.
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“We bring fans even closer to one of the biggest players of all time – a way that is dynamic, absorbing and made for the next generation of fans,” said Seth Bacon, executive vice president of MLS for the media. “We are proud that we can innovate with partners such as Apple and Tiktok to create unforgettable moments.”Messi Spotlight for the first time made his debut in October 2024 during the Play-Off Inter Miami against Atlanta United and drew over 6.4 million views on the MLS and Club Tiktok-Podle League, became the most popular sport event in Apple.In the upcoming clash of August 2, there will be a co -ownership between Miami against the Mexican Club, co -owner, co -owned with the line -up of the star, including Ryan Reynolds, Rob Melhenney, Mesut Özil and Eva Longoria.Fans can catch Messi Cam on the official website of Tiktok MLS, Inter Miami and Apple TV. The three remaining matches representing special broadcasts will be announced later.It comes when the viewer MLS is still rising. Commissioner Don Garber revealed that the average viewership on Apple Season Pass Stream in 2025 increased by almost 50% and hit 120,000 unique spectators per match.
