India vs. Pakistan break viewership records at ICC Women’s World Cup (Images via AP & Getty Images) The ICC Women’s Cricket World Cup 2025 kicked off with record-breaking viewership, underscoring the growing popularity of women’s cricket. According to ICC and JioHotstar data, the first 13 matches of the tournament reached more than 60 million viewers, a five-fold increase from the 2022 edition.Total viewing time increased to 7 billion minutes, twelve times more than the previous tournament.
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The India vs Pakistan clash on October 5 set a new benchmark to become the most watched women’s international cricket match of all time. The match reached 28.4 million viewers and generated 1.87 billion viewing minutes. Another peak came during the India vs Australia match on October 12, which recorded 4.8 million concurrent viewers on JioHotstar, another all-time high for women’s cricket.The increase in interest was also reflected in television viewing. The India vs Pakistan match became the highest rated league match in the history of the ICC Women’s ODI World Cup. The first 11 matches, including India’s encounters with Sri Lanka, Pakistan and South Africa, brought in a combined 72 million viewers, a 166% increase over the previous edition. Minutes watched grew by 327% to 6.3 billion – a staggering number.
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“The incredible viewership of the ICC Women’s Cricket World Cup India 2025 is a true testament to the growing interest in women’s sports in India. Fans are embracing women’s sports like never before and at JioStar, we are proud that our platforms are where this movement is finding scale and powering the next era of inclusive sports entertainment,” said Siddharth, Inclusive Sports, Headsdharth, Sharmaiti. Jio Star.
