What if exercise didn’t feel like a chore but like playtime with your family?
In July 2025, Fed Fitness teamed up with the globally beloved digital sensation, Talking Tom & Friends, to launch a playful campaign with a mission: "Play with Talking Tom. Fitness at Home." The goal? To transform family exercise from a mundane task into a joyful, engaging experience.
Timed to coincide with Amazon Prime Day, this campaign blends fun and fitness, proving that home workouts can be social, interactive, and easy to maintain. It offers a practical and enjoyable approach to help families move, bond, and create healthier lifestyles together—all from the comfort of their homes.
Because when fitness is fun, families keep coming back for more.
A Campaign Built Around Joyful Movement and Real Connection
The #SweatWithTalkingTom campaign kicked off with over 400 influencers participating in the #TomFitnessChallenge, flooding social media with energy, laughter, and creative workout content that the whole family can enjoy. This isn’t just a trend—it’s a movement toward sustainable, engaging fitness routines that seamlessly fit into everyday family life.
Fed Fitness and Talking Tom & Friends aren’t just promoting products; they’re inspiring a shift in mindset. Families are encouraged to see fitness not as a chore but as an opportunity to connect, recharge, and build healthier habits together.
Fed Fitness: The Go-To Brand for Home Fitness
Fed Fitness is renowned for offering comprehensive fitness solutions tailored to the diverse needs of modern families. Their portfolio covers everything from cardio and strength training to low-impact recovery and active play, ensuring there’s something for everyone—toddlers, busy professionals, active seniors, and fitness beginners alike.
Here are some standout sub-brands under the Fed Fitness umbrella:
Yosuda: Cardio Made Accessible
With high-quality exercise bikes and rowing machines, Yosuda delivers smooth, quiet, and space-friendly workouts for beginners and advanced users alike.
Flybird: Strength for Every Level
Home workouts have never been more convenient. From adjustable benches to compact dumbbells, Flybird empowers everyone to build strength safely from home.
BCAN: Jumpstart the Fun
BCAN’s fitness trampolines and toddler trampolines turn movement into a low-impact, high-reward adventure.
These sub-brands share a unified mission: to bring joy, convenience, and science-backed performance to home fitness for families everywhere.
Why This Collaboration Matters
Talking Tom & Friends is a globally recognized digital IP with a massive fanbase. By partnering with such a beloved brand, Fed Fitness brings fitness to the forefront of family entertainment and engagement.
The timing of this collaboration couldn’t be better. Aligned with Amazon Prime Day and TikTok’s Deals For You Days in July, the campaign taps into peak consumer activity—especially among families actively shopping during seasonal sales events.
Prime Day Buying Guide: Top Picks from Fed Fitness
To support the campaign, Fed Fitness is offering up to 50% off on select items across their Amazon storefronts during Prime Day.
| Product | Brand | Use Case | Where to Buy |
|---|---|---|---|
| Exercise Bike | Yosuda | Low-impact cardio | Amazon Yosuda Store |
| Weight Bench | Flybird | Strength and toning | Amazon Flybird Store |
| Fitness Trampoline | BCAN | Fun family workouts | Amazon BCAN Store |
| Adjustable Dumbbells | Fed Fitness | Full-body strength | Amazon Fed Fitness Store |
| Elliptical Machine | Niceday | Beginner-friendly cardio | Amazon Niceday Store |
A Closer Look at the #TomFitnessChallenge
From backyard trampoline sessions with BCAN to low-impact cardio rides on a Yosuda bike, influencers are showcasing how easy it is to integrate Fed Fitness products into family routines.
Whether it’s parents and toddlers bouncing on a trampoline or siblings taking turns on a rowing machine, the content is charming, energetic, and authentic—designed to go viral across TikTok, Instagram, and YouTube.
Official Hashtags:
SweatWithTalkingTom
TomFitnessChallenge
HomeFitnessWithTom
And don’t miss the excitement—My Talking Tom Friends 2 launches worldwide on July 17!
Looking Ahead: A New Standard for Home Fitness
Fed Fitness has been a leader in the home fitness category for decades. With this campaign, they’re stepping into new territory—making fitness culturally relevant, emotionally resonant, and socially shared. This isn’t just a marketing push; it’s a glimpse into the evolving role of brands as lifestyle leaders in the home fitness movement.
The collaboration with Talking Tom & Friends is just the beginning. As Fed Fitness continues to innovate with intuitive, eco-friendly product designs, they’re well on their way to becoming the go-to name for families thinking about fitness at home.
Conclusion: The Future of Fitness is Fun and Family-Centered
This July, don’t just follow the #SweatWithTalkingTom movement—be part of it! Whether you’re jumping on a trampoline, diving into your first strength workout, or cycling through a cardio session, Fed Fitness makes it easier and more enjoyable than ever to get active together.
This campaign isn’t just about exercise—it’s about building habits, creating memories, and fostering healthier families. Fitness becomes sustainable when it’s shared, and Fed Fitness is leading the way.
