Last year, Mark Zuckerberg, CEO of META and Tom Alison, one of his best lieutenants, discussed how they wanted to transform Facebook for the future of social networks.
Mr. Zuckerberg, who grew up Facebook from the K. After years of adding functions, the executives believed that some of the key features of Facebook were drowned.
So they asked themselves: Why don’t they try to create some of the features that resembled Facebook a little more?
On Thursday, the meta did it with just a simple improvement. The company said Facebook applications would now include a separate news channel for users who represented contributions shared exclusively by friends and family of people.
The FRIENDS tab will replace the tab in an application that displays new friend requests or designed friends. Instead, the Friends card displays a scrolling source of posts such as photos, video stories, text, birthday announcements and friend requests. For now, Facebook users will only be available in the United States and Canada.
“This idea to have central instead of what is happening to your friends was like the magic of the first days of social media,” said Mr. Alison, who is Facebook. “We ensure that there is still a place for these things on Facebook. It’s something that should not be lost in a modern mix of social media.”
The new source is a sharp departure from the way the social media has evolved in the last decade. Ascension of applications such as Tiktok Habined users to see posts in their sources from influencers and content creators who were often people they had never met. Other companies followed. META applications, which also include Instagram, have begun to tilt more about the recommended content to keep people connected for a longer period of time.
Now people are looking at applications such as YouTube, Instagram and Tiktok, like something that resembles a television-a slim back-driven-driven-driven-driven number of creators who produce fun for the rest of the Internet to consume.
Not everyone welcomed the shift. When Mr. Zuckerberg founded Facebook in 2004, it was aimed at helping university students and his friends on the campus. As the application grew more popular, it happened about how to help each user keep up with posts from friends and family.
So when Mr. Zuckerberg announced in 2022 that the meta would put recommended content from people who were not connected to the user on Facebook, many users rebelled. Many initially found the recommended content – which relied on artificial intelligence with surface designs – shock. After some criticism, Mr. Zuckerberg slightly reduced the amount of such content added to Facebook people.
Nevertheless, the meta did not prevent algorithmically recommended content. In recent years, more channels of people on Facebook and Instagram have dominated creators, businesses and brands. Recommended content, such as coils, video product META, led people to spend more time on applications, the company said.
Meta does not plan to stop adding the recommended content to the sources of users, Alison said in an interview. For the time being, the company does not expect a friend card to be more popular than the home source of the recommended content.
And other changes on Facebook are likely to come. Meta plans to present other features and updates on Facebook in the coming year so that social media still “feel social”, Mr. Alison said.
“It’s, frankly, the core on Facebook,” he said.
