Tymal Mills (Photo Joe Prior/Getty Images) England Fast Bowler Tymal Mills was rejected by the permission of England and Wales to show the logo of a single account only on its bat during the hundred cricket tournament in August 2025. Mills, who played 16 T20 International and was part of England in England.The 33 -year -old fast bowler from the left shoulder did not show the OneFans logo in its two shows in hundreds of this season. The ECB decision results from the ožlo-fans that do not match the family nature of hundreds of tournaments.When he announced platform membership, Mills said, “It’s all about sharing my passion with you in a new way.” He further stressed that his channel would give subscribers a “closer and personal view of life as a professional cricket”.Mills, who holds the record as a leading men’s goal in the tables, claims that the material on his OneFans channel is “completely safe”.The rapid pitch has already contributed significantly in the current tournament and showed its value for the southern brave team. In their opening match he secured the characters 3-22 and scored the key six runs to help his team to win one goal over Manchester’s originals.Onlyfans acts as an online platform where content creators can share photos, videos and live streams to which subscribers have access through monthly subscriptions, tips and payment options. The platform retains approximately 20% of fees, with the creators receiving the remaining 80%.
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Should sports leagues allow athletes to promote their personal brands on platforms such as onlyfans?
While onlyfans is well known for hosting the content for adults, it is not exclusively dedicated to such material. The platform supports different content creators across different disciplines and interests.This situation reflects a similar case since May 2025, where the British canoeing court Adams Rozentals faced a suspension of competition. Rozentals, who compete in the individual canoe of slalom, was suspended by concerns about his contributions to the social media and forced him to choose between his Olympic aspirations and his only account.It is reported that Mills understands the ECB decision to limit the display of the logo. The decision reflects the growing intersection between professional sports, personal brands and platforms for content creation, as athletes are exploring new ways to connect with their audience and diversify their income flows.The ECB’s attitude emphasizes their determination to maintain an image for the ST family, although professional athletes are increasingly engaged in different social media and content platforms to build their personal brands and tend to connect with fans in new ways.This development occurs when a hundred continues to attract a new audience to cricket, especially families and young fans, while exporting landscape of professional sport and digital content creation.
