Days after the center asked fast-track companies to stop advertising fixed “10-minute” delivery promises, a survey found that consumers do not support the model and only want quick deliveries of drugs followed by essentials.
According to a survey by LocalCircle, 38% of consumers who use quick shop services say they don’t want anything within 10 minutes.
To the question “What does a 10-minute lead time have to have?” however, 100% of the 25,621 consumers surveyed said they wanted medication. After that, 55% said they wanted essentials, while 25% opted for “Discretionary.”
The survey found that for consumers who want a 10-minute delivery service, drug delivery is by far the most important, followed by essentials.
Read also | Fast-track firms to rethink 10-minute delivery after government crackdown: Report
38% of consumers don’t want anything within 10 minutes
The survey, which received more than 90,000 responses from fast-food consumers across 180 urban areas in India, found that 38% of respondents did not want anything within 10 minutes.
Of the 41,324 who answered the question, 62% said “yes” that they want some products delivered within 10 minutes. However, 38% of respondents said “no”, they do not want to deliver any products in such a short time.
Products on the list included medicine, necessities, optional items, etc.
Read also | India’s government is pushing fast-paced trading platforms to drop 10-minute brandingRead also | Zomato agent eats customer’s food after dispute over 2.30am delivery
74% of consumers support the government’s decision
The LocalCircle survey also asked consumers if they support the government’s decision to remove the 10-minute delivery time.
Of the 49,130 who answered the question, 74% said “yes” that they supported the government’s move. Meanwhile, 17% of respondents said “no” and 9% of respondents did not give a clear answer.
“It should be noted that while consumers are using these services, many are concerned about road safety and driver safety and believe that delivery should be pressure-free for riders,” LocalCircle said in its report.
Government nudges Blinkit, Swiggy, Zepto
Last week, the union labor ministry, led by Mansukh Mandaviya, urged e-commerce platforms to drop promises of “10-minute” delivery in their marketing to prioritize worker safety.
Unions argued that such promises of hyper-fast delivery put undue stress on riders and potentially put their safety on the roads at risk.
Mandaviya met executives of major instant delivery companies — such as Eternal Ltd.’s Blinkit, Swiggy Ltd.’s Instamart and Zepto — last week. – and discussed measures to improve safety and working conditions for riders, according to reports by Bloomberg, PTI and ANI.
After the meeting, Blinkit was the first to quietly remove the 10-minute delivery guarantee from its brand of mobile apps, according to Bloomberg.
After Blinkit, major speed shop players Zepto, Swiggy Instamart and Flipkart Minutes dropped their ’10-minute’ delivery brand, PTI reported.
In a statement, the Gig and Platform Service Workers Union (GIPSWU) welcomed and praised the government’s intervention and decision to end the 10-minute instant delivery system.
Key things
- A significant majority of consumers support the government’s decision to scrap the 10-minute delivery promise.
- Safety concerns for the delivery person are prioritized over speed of delivery.
- Consumers value fast delivery especially for essential items such as medicine, not necessarily for over-the-counter goods.
