US President Donald Trump said on Wednesday that Coca-Cola agreed to use real cane sugar in his American drinks after his discussions with society.
Trump wrote on Truth Social: “I talked to Coca-Cola about using the real Cane sugar in Coke in the United States and agreed to do so. I would like to thank all those who have authority in Coca-Cola. It will be a very good step.
This is followed by Coca-Cola’s CEO James Quincey, who introduced Trump’s own bottle with a dietary coke for his January inauguration and has continued since 2005 a tradition where commemorative bottles refer to the presidential crossings.
Trump, a well-known diet-coke enthusiast who consumes up to 12 cans a day during the first term, previously received a standard Coca-Cola bottle in 2017 before the company repaired it on its preferred diet version.
Silence and Reality of Coca-Cola Industry
From now on Coca-Cola has not confirmed Trump’s claim.
Historically, the US Coke switched from sugar to cheaper corn syrup with a high content of fructose (HFC) in 1984 as a result of quotas in the import of sugar in Reagan, which doubled the home prices of sugar.
Returning to Cane sugar would significantly increase costs: Mexican coke (made with Cane sugar) is sold at premium prices, 12 packages costing $ 15-20 compared to $ 6 for HFCS weakened Coca-Cola.
The company has recently faced criticism over its commemorative bottle of Trump, calling it to the media with a “top -of -the -artless” and at the same time weighing increased plastic use if Trump’s aluminum tariffs increase costs.
Despite the belief that cane sugar is healthier, news suggests that nutrition scientists emphasize HFC and sugar are chemically similar.
The trend of “Mexican coke” is doing nostalgia for glass bottles and the perception of “authenticity”, although Smithsonian curator Peter Liebhold claims to ironically support global capitalism and marketing as anticorporate. The recent Coca-Cola product is launched, as well as the Gold Peak, as they use sugar and focus on premium markets.
Moving all US production to sugar from Cane would require a massive revision of the supplier chain and probably running prices. Coca-Cola currently uses diverse sweeteners: HFC in the main soda, Cane Sugar in specialized products (Mexican coke, “Heritage” edition) and aspartame in diets.
Since Trump’s aluminum tariffs threaten the costs of packaging, simultaneous sweetener changes could push out profits. Analysts suggest that any sugar transition would be gradual, starting with limited editions.
Meanwhile, the company’s sustainability objectives face pressure and for six consecutive years has been named the best plastic polluters of the world.
(Tagstotranslate) Coca-Cola
