Dell Technologies announced in 2025 at the Consumer Electronics Show (CES) in Las Vegas on January 6 that it has launched a new portfolio of devices (AI) with artificial intelligence (AI) capabilities for devices Function. It will get rid of all brands. Inspiron and XPS, and Dell Branding Front and Center as part of three PC categories – Dell, Dell Pro and Dell Pro Max. According to the company, each company meets users with different hardware requirements.
Dell’s new unified brand
Dell announced details of the new unified brand in a news editor post. According to the company, Delling Dell’s equipment will be designed for gaming, school and work. Meanwhile, Dell-enabled brands will cater to users designed to achieve professional-grade productivity, while the brand’s Dell Pro Max is designed to deliver the highest performance.
According to Dell, the Dell and Dell Pro product lines are not limited to laptops and PCs, but can also be extended to monitors, accessories and services.
However, the company stressed that it will continue to use the Alienware brand of gaming-centric laptops, PCs and peripherals, which are now synonymous with the industry.
Other Dell products
Dell also announced new devices as part of its AI PC portfolio with 2 processors. In addition, consumers can also choose AMD units with AMD Ryzen chips.
The new Dell Pro AI Studio has been introduced to the latest member of the Dell AI factory to make AI development easier for PCs. This is an AI toolkit that utilizes NPU technology and has Dell-verified tools, frameworks, templates and models. The company says developers and IT administrators can quickly and effectively build and manage AI software without regard to the underlying hardware.
Dell Pro AI Studios reportedly reduced development time and deployment time by 75%.
