Cricket on TikTok: India vs New Zealand T20Is for streaming on the popular video platform

Cricket is all set to enter the rolling zone. In a move that brings the gentlemen’s game closer to the reel generation, New Zealand Cricket will stream the opening six overs of selected T20Is live on TikTok, starting with the first T20I between India and New Zealand on Thursday 22 October.

Yes, the same platform where youngsters share dance challenges, funny clips and viral reels is now making room for sixes, wickets and Powerplay drama. Forget moving around a dance trend, your next roll could feature a batter that sends the ball into the stands.

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The initiative, announced by New Zealand Cricket and broadcaster Sky, will see the opening six broadcasts live streamed in a vertical format on the official BLACKCAPS TikTok account. The stream is designed to give fans a mobile way to catch the most explosive phase of a T20 innings. The first match starts at 20:00 Christchurch time, which is 12:30 IST on October 22. The TikTok stream is intended for viewers in New Zealand.

FROM REELS TO REAL CRICKET

The move reflects a broader shift in sports broadcasting as rights holders look beyond traditional TV and streaming services to reach younger audiences on the platforms they already use every day.

The first six overs of a T20 innings are tailor-made to watch the short forms, with fielding restrictions encouraging attacking shots and creating early wicket-taking opportunities. In other words, it’s a cricket highlight in its own right, except that fans can watch the action unfold live.

New Zealand Cricket hopes the initiative will introduce the sport to a younger generation and encourage viewers to tune in for the rest of the match via conventional broadcast platforms. The entire India-New Zealand match will be available on Three and ThreeNow freely in New Zealand.

So while TikTok won’t replace the entire 20-year-old spectacle just yet, cricket is clearly ready to meet fans where they roll. And who knows? The next viral moment doesn’t have to be a dance, it could be a towering six-figure.

When to watch India vs New Zealand T20I series

The T20I between India and New Zealand will start at 12:30 PM IST and 8:00 PM local time.

Where to watch India vs New Zealand T20I series

In New Zealand, the T20I series will be broadcast live on Three and ThreeNow, with live coverage of the opening six overs available on TikTok.

In India, the series will be telecast on Sony Sports Network, with live streaming available on Sony LIV.

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