Amazon CEO Andy Jassy’s announcement of a new express delivery service sparked online debate, with many Indians pointing out that similar — and even faster — services have already become commonplace in the country.
In a post on social media platform X, Jassy revealed that Amazon will now offer one- and three-hour delivery options on more than 90,000 products. The service is expected to cover a wide range of everyday items, including food, household items and electronics.
Jassy explained the idea behind the move, saying the company wants to help customers cope with those last moments when they suddenly realize they need something urgently.
“Everyone knows what it’s like to scramble to get something done. Missing ingredients before people come over for dinner. Packing school lunches for the morning. Need new headphones for tomorrow’s flight,” he wrote.
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He added that Amazon’s teams worked to solve these everyday challenges by making deliveries faster and more convenient.
According to the company, one-hour delivery will initially be available in hundreds of cities and towns, with the three-hour option reaching more than 2,000 locations. Amazon plans to gradually expand the offer.
Check out the post here:
But while the announcement was hailed as a big step forward in the United States, many social media users — particularly from India — were quick to point out that such delivery speeds are already commonplace in Indian cities.
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Several users responded to Jassa’s post by comparing it to India’s fast-growing fast-food ecosystem, where food, snacks and daily necessities often arrive within 10 to 20 minutes.
“Indians get groceries in 10 minutes,” wrote one user, while another commented: “In India, that’s considered slow.”
A user asked X, “Copied from Blinkit?”
Others highlighted how the country’s fast-paced commerce platforms have changed expectations for online shopping and delivery times.
Services offered by companies such as Blinkit, Zepto and Swiggy’s Instamart allow customers in many cities to order groceries, snacks, personal care products and household items and receive them within minutes.
These platforms operate through a network of small neighborhood warehouses – often called “dark stores” – that are designed to store inventory near residential areas. This model allows companies to fulfill orders almost immediately.
The fast-casual sector in India has grown rapidly over the past few years, especially after the COVID-19 pandemic accelerated the adoption of online grocery shopping.
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Today, ultra-fast delivery has become a daily convenience for many urban consumers, who rely on these services for everything from forgotten cooking ingredients to late-night snack cravings.
Because of this shift in consumer behavior, many Indian users said Amazon’s new one-hour delivery announcement seemed less revolutionary and more like something they had already experienced.
