CoindCX announced a new crypto literacy project in Mumbai that will attempt to hold discussions on crypto and digital assets on Crypto and Digital Assets at a popular meeting venue in the city. The latest program of the Indian cryptocurrency exchange is called the “Bitcoin Chai Cafe” and aims to promote crypto-related conversations, which are often conducted by office visitors, students and others of other age groups. The company is seeking to expand crypto awareness beyond the usual Web3 circle to mainstream financial communities and students.
The cryptocurrency company said it will introduce “ChaiCafés” on the wheels to financial hotspots and tech parks across the city as part of the event. In addition, crypto-branded cups with references to bitcoin are provided to local tea stalls, and the exchange expects to spark discussions among the people at tea stalls.
“Just as stock investors have traditionally contacted through Chai to discuss market trends, we envision a similar culture that emerges around cryptocurrencies in emerging asset classes. This inspired us to develop an initiative that would draw the Indian public’s Resonate and organically facilitate conversations on cryptocurrencies.
In recent years, India’s cryptocurrency sector has shown signs of expansion despite the lack of a regulatory framework that governs the sector. In November 2024, the Bharat Web3 Association claimed in a report that India’s Web3 ecosystem includes more than 400 companies. The states of Karnataka, Maharashtra, Telangana, Haryana and Uttar Pradesh are becoming hot spots for crypto-related businesses, the report said. Last year, the country led the chain analysis index of countries that adopted cryptocurrency for the second consecutive year.
Crypto assets are inherently turbulent, and unconsciously interacting with these digital assets can lead to huge losses. During the Indian Blockchain Week in Bangalore in December 2024, stakeholders in the Web3 industry repeatedly asked community members to establish encrypted awareness and open dialogue between investors and enthusiasts.
Last year, crypto companies like Coindcx and Mudrex published similar campaigns to raise awareness among the investor community about the security of these volatile crypto assets.
