Coca-Cola is launched with one-time cans with one of its soda in the US stores at the beginning of next year and hopes to attract consumers to reduce money and calories with a smaller and more affordable option.
Reuters said that the introduction of new single mini cans with non -alcoholic beverages is a direct effort to make coke products more accessible in the United States.
Solving health problems and availability
According to Joel Bishop, President of the Commercial Management of the Society for the North American Operational Unit of Coca-Cola, the goal is “Availability and Recruitment”. The purpose of these new cans is to fill in the gap; As Bishop noted, “There are not many offers below $ 2.”
The proposed retail price for an individual mini can is $ 1.29. In addition, the smaller size is solving calories, each with 90 calories, a significant reduction compared to 240 calories found in a plastic bottle of 20 ounces, the most popular offer of the company in stores.
The mini assembly will include coke zero sugar, Cherry Coke, Sprite, Fanta and other new flavors. Diet Coke will also be sold in cans with one service in American regions where the product has a strong popularity, Bishop said. Larger mini cans packages are already available in grocery stores and large boxes such as Costco and Kroger.
Starting the cane of sugar coca-cola sugar
Later this year, based on Atlanta Coke, will also present glass bottles of Soda Coca-Cola sweetened caliper, which moves away from the high fructose corn syrup used in a standard American product.
This announcement comes after President Donald Trump mentioned this summer that Coke would introduce cane sugar sugar.
This step deals with long -term consumers’ demand, because US consumers have often been looking for a so -called “Mexican” coke that uses cane sugar and is widely perceived as a better taste.
Context to start the recent launch on the market
The new product is introduced because coke has experienced uneven demand for its soda in the US. Most of its recent sales increases were primarily driven by an increase in prices than to grow volume. As a recent slowdown in Hispanic consumers’ expenditure, it has been recorded as a contributing factor for jerky demand.
Interest in the can has also reinforced, because the Minister of Health Trump Robert F. Kennedy Jr. He accused corn syrup with a high fructose content to play a role in chronic diseases such as obesity and diabetes.
However, healthcare professionals generally recommend limiting all added sugar in the diet without identifying a significant difference between corn syrup with high fructose content and cane sugar in terms of health impact, Reuters reported.
(Tagstotranslate) coca-cola
