Cloud Kitchen Featured On Zomate Goes Viral For 'GLP-1 Friendly And High Protein'- We Checked Their Menu

A cloud kitchen listed on Zomato as Eatfit Lab sparked an online debate after it advertised food as “GLP-1 friendly and high protein”. This formulation raised a more serious question: when does dieting for people on diet pills become another way of feeding diet culture?

The debate gained momentum after influencer Shreeum Rakheja shared a video asking why the name of a prescription drug class was being used to sell food.

“This culture of thinness bothers me,” Rakheja said. She emphasized that she does not question the medical benefits of GLP-1 drugs for people who actually need them. She was concerned about how closely medicine was increasingly tied to appearance and weight loss.

“I was looking for a sandwich on Zomato and came across this. GLP-1 friendly and high protein food. The name of the drug is in the name of the restaurant and we agree with that. Imagine growing up, being 14, 15, 16 as a girl… and imagine reading this.”

Look beyond the label and the menu is largely made up of foods that wouldn’t look out of place in a health-focused restaurant.

One of the dishes is called “Women Wellness Estro Green High Protein Powerhouse Pizza”. It’s described as an estrogen-balancing pizza made with a high-protein sourdough base and topped with broccoli, spinach, pesto, pumpkin seeds, caramelized garlic and low-fat mozzarella.

There’s also a ‘Brain Fuel Antioxidant Leafy Green Salad’, made with quinoa and cooked chickpeas, along with pomegranate, parsley and bean sprouts and finished with a honey-lemon dressing.

Check out some of their menu items:

GLP friendly EatFit menu.(zomato)GLP friendly EatFit menu.(zomato)GLP friendly EatFit menu.(zomato)GLP friendly EatFit menu.(zomato)

So do people taking GLP-1 drugs need foods specifically designed for them?

Not exactly. However, there is a reason why foods based on protein, fiber, and other nutrients can be helpful for people taking these medications.

GLP-1 receptor agonists, including drugs such as semaglutide, work in part by reducing appetite and slowing the movement of food through the stomach. As a result, people may feel full much sooner and may eat significantly less than before starting treatment.

This can make nutrition more important, not less.

Read also | They used GLP-1 for weight loss. They ended up being treated for anorexia.

If someone eats significantly smaller portions, they may have trouble getting enough protein, fiber, vitamins, and minerals from their diet. The Association for the Treatment of Obesity recommends that people taking GLP-1 drugs prioritize nutrient-dense foods and pay special attention to protein, fiber, and hydration.

There is one more consideration: the stomach does not always respond well to large or particularly rich food when taking these drugs. Nausea and other gastrointestinal symptoms are among the commonly reported side effects. The Cleveland Clinic recommends smaller meals and a preference for protein-rich foods for people with these problems.

This gives the Eatfit Lab concept some nutritional logic. A person taking a GLP-1 drug does not necessarily need a separate category of “GLP-1 foods”. But access to smaller, nutrient-dense meals could make it easier for some people to meet their nutritional needs when their appetite is reduced.

Food itself is hardly exclusive to people on medication. Eggs, dairy products, fish, tofu, tempeh, legumes, broccoli, spinach, and seeds are all examples of protein- or nutrient-rich foods recommended in dietary guidelines for people taking GLP-1 medications.

So quinoa and chickpea salad is suddenly not a “GLP-1 food.” Not even a high-protein veggie pizza. They are simply foods that can form part of a balanced diet regardless of whether someone is taking medication.

Read also | Mayim Bialik reveals severe side effects after a single dose of GLP-1

What does the online response say?

Some users found this designation more practical than problematic. One commenter said they would like to know which foods are appropriate if they are taking medication and ordering through a food delivery app.

Another called it a “really good initiative”, while others argued that restaurants were simply responding to a new dietary requirement from a growing group of customers.

Reaction on social networks.(Instagram)Reaction on social networks.(Instagram)Reaction on social networks.(Instagram)

But there was also a lot of criticism. Some questioned how a restaurant could sell food using the name of a prescription drug. Others pointed to the known side effects and risks associated with GLP-1 drugs. But for some of the critics, the bigger issue was the message such branding could send to young people who were already surrounded by pressure to achieve a certain body shape.

Perhaps there is a middle ground.

Medical guidelines do not prescribe a special branded “GLP-1 diet”. Nutrition is instead considered part of treatment, along with medication, physical activity and behavioral support, with dietary needs varying from person to person.

For someone taking a GLP-1 drug, a label like “GLP-1 friendly” might be helpful if it tells them something meaningful about the food—for example, that it’s a relatively small portion designed to provide plenty of protein and fiber.

But the phrase itself is not medical certification. And putting “GLP-1” on the menu does not in itself make the food healthier.

Ultimately, the debate surrounding Eatfit Lab says as much about the changing culture around diet pills as it does about the food itself. What was once discussed almost exclusively in doctors’ offices is now appearing on restaurant menus and food delivery apps, bringing with it questions about nutrition, marketing and body image.