It is necessary to innovate and adapt to changing scenarios and think about strategies to increase consumption, experts have proven to the three -day tea convention. | Photo Credit: H.Vibhu
Climate change adversely affects tea production, said K. Mathew Abraham, President of the United Planters Association ‘Southern India (UPASI).
The government campaign on the line of operation of the flood or Silver operation can help the tea industry, says K. Mathew Abraham, President of the United Planters Association ‘Southern India (UPASI). | Photo Credit: Thulasi Kakat
“Climate change affects crop patterns. Revenue decreases and production affects. There is also an increase in pests and diseases. The challenge is as we can arrest a decrease in yields,” said Mr. Abraham, while talking to Hindus on the edge of 8.
The main problem is consumption, he said. “India needs new markets. The government campaign on the flood or Operation Silver operation can help the tea industry. General promotion of tea can be performed as follows. Then we can increase consumption. We have to explore new markets such as Africa, Ghana and old markets such as Russia and Iran.
Climate change, changing consumers’ preference, trade policy turbulence transforms a tea ecosystem. It is necessary to innovate and adapt to changing scenarios and think about strategies to increase consumption, experts have proven to the three -day tea convention.
Delegates from all over the world who convened at the meeting emphasized the need to focus on branding and also on the bonus of the drink. It was also emphasized to attract the drink. The Convention is organized by UPASI with the support of the Indian Council of Tea, Industrial Association, Parties participating, etc.
The main guest was India L. Satya Srinivas, a special secretary, the Ministry of Trade and Industry and President, Tea Board India. Mr. Satya Srinivas said there was hope in the middle of all fears. “We are in the throat of global trade and climatic disturbances. It should focus on research, innovation and adaptation to changes,” he said. Mrs. Kesang Y. Sherpa, a common secretary, the Ministry of Trade and Industry, emphasized the need to focus on branding.
“We need to promote Indian tea as a brand. Emphasis should focus on sustainability, diversification of our export markets and adding values,” she said. He added that the first shipment of organic tea from Assam was sent to Tai -Wan a few days ago, asked the parties to focus on the industry of organic tea.
The Convention will host several sessions where delegates will consider ideas to alleviate the problems facing the tea industry.
Box
*In India, over the last decade, tea production has grown to 0.7% Cagr and reached 1,303 MN. Kilograms in 2024 and this year is expected to touch 1,400 mn. kilograms.
*Exports increased from 207 mn. Kilograms in 2014 to 256 mn. Kilograms in 2024, growing by almost 2% per year, while the export value over this period jumped from 4,000 crore to more than 7,100 crore.
*Domestic consumption has also increased from 927 mn over the decade. Kilograms to approximately 1200 mn. Kilograms approximately
*Indian consumption per capita on average at 840 grams, which is significantly under the consumption of many predominant nations per capita.
Published – September 20, 2025 17:56
