Chick-Fil-A gives fans a chance to get free menu items this summer by returning its popular code moo digital game, which officially launched on Monday (July 14) via Chick-Fil-A.
As part of the interactive campaign, players embark on a virtual mission to infiltrate the headquarters of a fictional circus hamburger. Completion of tasks unlock items free of charge, including:
- Medium waffle
- Chocolate cookie
- Chicken nuggets 5-Count
The game runs for three weeks, with new missions issued every Tuesday from 15 July to 4 August. Users must check the Chick-Fil-A application every week to access and complete new challenges for their free food rewards.
The classic characters are returning
Code Moo brings back beloved figures Chick-Fil-A cows-Daisy, Sarge and Carrot- to lead players in the game and help take their long-time rival Circus Burger. The campaign mixes humor, brand nostalgia and interactive narration to engage fans.
Animated short debuts “udder chaos”
To support the digital experience, Chick-Fil-A has also launched a new animated short called “Udder Chaos”, now available in the Chick-Fil-A Play and YouTube app. The short film watches the three cows on a lively mission inside Circus Burger HQ and adds a narrative layer to the game.
The campaign continues the tradition of Chick-Fil-A to combine a family-friendly fun with loyalty rewards and strengthens the involvement in the base of fans in the summer months.
(Tagstotranslate) Code MOO Digital Game (T) Chick-Fil-A (T) Free Waffle Fries Cookies and Nuggets
