Tilray CEO Discusses Trump’s Tariffs Impact on the Industry
Tilray CEO Irwin Simon recently appeared on Claman’s Countdown to discuss the effects of former President Donald Trump’s tariffs on the industry.
The Rise of Alcohol-Free Beverages
As U.S. consumers increasingly embrace sobriety by 2025, many are committing to abstain from alcoholic beverages, with some extending this practice into February and beyond. Popular alcohol-free options include Virgin Mojitos and Piña Coladas, which offer refreshing alternatives without the alcohol.
Modern Alchemist Takes Mocktails to the Next Level
One brand, Modern Alchemist, is revolutionizing the alcohol-free beverage market by infusing mocktails with THC and CBD. Founded by Nathan Kelischek and his cousin Chris Zieber, the brand aims to provide consumers with innovative and inclusive drink options.
A Focus on Diverse Consumer Needs
Kelischek, who is also the CEO of Appalachian Mountain Brewery, emphasized that not everyone wants to consume alcohol all the time. “Being so long in the beer industry, we recognize that everyone is not one-dimensional,” he told Fox Business. Modern Alchemist’s beverages contain 5 mg of THC and 5 mg of CBD per can, derived from U.S.-grown cannabis.
Expanding Market for Cannabis Products
The cannabis industry is booming. In 2021, cannabidiol (CBD) products generated $5.3 billion in revenue, with projections reaching $16 billion by 2026, according to Statista. Cannabis-infused drinks are a rapidly growing category, and the U.S. cannabis market is expected to exceed $45 billion this year.
Modern Alchemist’s Unique Flavors
Modern Alchemist offers three distinct flavors:
- Margarita: Made with real lime juice and agave syrup.
- Jungle Bird: Featuring fresh pineapple juice.
- Citrus Spritz: Combining yuzu, grapefruit, and orange.
“These are all for different occasions,” Kelischek explained. The brand prides itself on using high-quality, fresh ingredients. “Because we use such fresh, real ingredients, you may have to shake the can a little,” he added. “Much of the flavor comes from the lime and pineapple, not just the THC and CBD.”
Compliance with State Regulations
Modern Alchemist ensures full compliance with state laws and regulations. “We have chain documentation tracing back to the cannabis source, and our guidance is clear on where we can and cannot sell,” Kelischek said. Online sales are restricted to states where such products are legal.
Consumer Feedback and Future Plans
Since its launch, Modern Alchemist has received positive feedback, and its variety packs are outselling individual flavors. “I think consumers really want to try everything,” Kelischek noted. The brand plans to expand its offerings in the near future, catering to the growing demand for diverse, cannabis-infused beverages.
The Growing Popularity of CBD Products
Cannabidiol (CBD) products continue to gain traction, with the U.S. market projected to reach $16 billion by 2026. Modern Alchemist is at the forefront of this trend, providing consumers with unique, high-quality alternatives to traditional alcoholic beverages.
