Suman Bill, another secretary and CEO, the Ministry of Tourism, delivered the address to the wedding and Mice Conclave in Kochi on Friday.
The country should educate wedding and mice (meetings, incentives, conferences and exhibitions) of tourism with a specialized focus instead of its current integration under the initiatives for the development of generic tourism, on Friday Suman Bill, another secretary and CEO, Ministry of Tourism.
Here he delivered the address of the main speech on the first Indian wedding and mouse travel conclave. Mr. Bill suggested that this segment ideally have a separate microsetives on the front portals of tourism in the country to better focus on their potential.
As regards its own advantages in this industry, he said it has the right environment and infrastructure and potential business opportunity of 1 lakh crore in the segment of wedding and mouse tourism. “Convergeration is needed by connecting dots with synergy reporting,” he said. Mr. Billa said that they have long used the potential of the segment in East Asian countries, such as Singapore, Malaysia and Thailand, he said that Kerala must take the all referred to by setting up the Bureau for Mouse Support. He calls the government for his “bold” decision to go beyond the general ideas of tourism and diversify the segment, he said that he must now take an initiative in creating an ecosystem focused on it.
“Kerala’s Green-Friendly Police, The Widely Acclaimed Responsible Tourism Initiatives, and Excellent Air Connectivity Helped the State Emerge As and Global Destination. With the High Spect and Low Carbon Footprint, The Mice Segment Holds Immensse Potential. Local Enterprises Like Florists and Caters Also Stand to Benefit From Its Growth, ”He Said and Also Pitched for Leveraaging New Technologies Like AI to Facilitary Quick Access to Data Related to Places and Infrastructure at various places for events and weddings of mice.
More than 675 buyers from the inside and outside the event participate in the event, when 75 exhibition stands for business meetings were established for the seller.
The conclave organized by Kerala Travel Mart (KTM Society) in cooperation with tourism will end on Saturday.
Published – August 15 2025 20:30
