The Bombay High Court granted protection to the renowned back singer Ash Bhosle, limited the platforms of artificial intelligence (AI), online marketplace and another cloning of her voice, or using her image, form or other attributes without permission.
In the court order, the judge of the Arifs decided that Prima Facia, unauthorized use of celebrities – including their voice, name, photographs, similarities or cartoons – introduces a violation of their personality rights.
“The AI tools make available, allowing any voice to be converted into a celebrity voice without its permission, a breach of personality personality. message Bar and bench.
The play singer approached the HC against several defendants, including AI Mayk, Amazon, Flipkart, Google and an independent artist.
While Mayk reportedly offered cloned versions of Bhosle’s voice, Amazon and Flipkart sold posters and goods that carried its form without consent. Google, as an operator of YouTube, was also made as a judgment, because videos generated by AI imitating Bhosle’s voice were recorded on the platform while an independent artist selling clothing with a singer image.
Bhosle’s suit stressed that such abuse had undermined its reputation and goodwill, which she built during her eight -year career, which saw how many awards, including the Dadasales Phallke, Padma Vibhushan and two Grammy nominations.
The HC, who observed that the balance of comfort lies in the benefit of the singer, was reduced by the defendants in the use, abuse or abuse of any associated personality for commercial profit.
In addition, the HC ordered all the defendants to remove all material and product statements that point to the Bhosle complaint, and to provide the singer with information about subscribers or sellers of parties to allow it to allow further legal remedies.
(Tagstotranslate) asha bhosle