Brazil’s WEG has chosen Dharmapuri for a ₹2,000 crore global manufacturing facility

Brazilian electrical equipment maker WEG has confirmed its decision to set up a consolidated global manufacturing facility at Dharmapuri in Tamil Nadu with a proposed investment of around ₹2,000 crore and the potential to create around 3,000 jobs.

Sources claimed that Andhra Pradesh actively pitched Kuppam to secure this investment and WEG finally chose Tamil Nadu after several rounds of meetings with the Industries Department and Minister S. Keerthana. The government’s aim is not only to attract large investments but also to ensure that industrial growth reaches districts outside the state’s traditional manufacturing hubs, according to a statement from the industry ministry.

In July 2026, the first meeting was held with the WEG team and Guidance, the nodal agency that helps bring investment to Tamil Nadu. An investment offer followed, highlighting Tamil Nadu’s manufacturing ecosystem and industrial capabilities. After a few days (in July), an on-site inspection took place in order to assess the proposed investment location. A follow-up meeting with the Additional Chief Secretary, Industries, was held in August 2026. And in October 2026, the last meeting between the WEG leadership team and the Tamil Nadu Industries Minister was held and the company confirmed that it would invest in the state.

Published – 13 Nov 2026 00:00 IST