
Billie increases outdoor advertisement with a bold new twist-to the experience of scratch and sniff experience. Around passers -by can get a line of Billie’s popular all -day deodorants in their latest tropical fragrance “Coco Villa” near Penn in New York.
How to check it?
Beauty fans can see a set of three posters with the topic of armpits that are designed to be scratched and sniffed to release the smell of “Coco Villa”. This new version of Billie Bestseller contains a sweet, pulsating mixture of coconut and vanilla tones.
This fixed aluminum -free deodorant boasts a light, dermatological test formula that slides on clear and leaves no stripes or stains on the garment. With this campaign Billie, he underlines his determination to pure ingredients, while bringing playful twist into body care.
“Coco Villa” sells for $ 9 and is available on the brand’s website.
Netizens React
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