Before the aggregators came, many food chains offered supplies themselves using telephone calls. | Photo Credit: File Photos
Since aggregators that provide food providing services continue to increase their commission, restaurants in Bengalur are looking for alternative channels, including self-harm and systems-Delivers based on WhatsApp in cooperation with technology partners.
Although the commission is a huge burden that restaurants cannot cope with when it comes to applications that have on the Duopol market, in the case of an open digital trade network (Ondc), there are logistics problems related to the last mile connectivity according to restorers.
While some restaurants are now working with Ondc to solve these problems, restorers are looking for mutually advantageous situations for restaurants and customers without major problems.
“Many restaurants and cloud kitchens that are dependent on food supply are on the verge of shutting down or unable to pay employees due to the commission by the involved aggregators. The aggregators also force discounts on restaurants that do not work for us.
He added: “That’s why many restaurants are now trying to think of self -satisfaction. We work with technology partners and delivery partners.”
Just Fresh Point is a vegetarian restaurant that runs three stores in Belllandur and Electronics City. Recently, the chain launched its own delivery system on WhatsApp. The customer can only send “Hi” in the message to send messages and browse the offer and place your order. The restaurant offers free delivery of dine rates up to 3 km and a delivery fee for approximately 25 to 30 GBP for 3 to 5 km.
“This strategic shift is also coping with the growing trend between local food companies to accept more sustainable and community approaches. We provide better control and services to our customers by handling and reducing third-party platforms.”
Many mules of similar strategies to strengthen local delivery systems. “Long before the aggregators appeared, many food chains, especially pizza chains, offered supplies themselves using telephone calls. Even today, many chains have their own delivery systems up to a certain radius. This helps them maintain a faithful customer base.”
Girish Pai, founder and CEO of GrowthfalCons, a platform on the side of the Ondc seller, said that whether they were WhatsApp or even Ondc, help restaurants and maintain customers without having to exclude a higher commission. “While Ondc can help them with acquisition, channels with their own provision can help them maintain customers,” he said.
Published – May 3 2025 9:05
