Bad Bunny made history with his halftime performance at Super Bowl LX, setting a new global viewership record that wowed audiences around the world.
Bad Bunny sets a new record for Super Bowl halftime ratings
According to an announcement by Roc Nation and Apple Music, the show had 4.157 billion views worldwide in the first 24 hours of its performance – more than any other Super Bowl halftime show in history.
The numbers include combined global and US television broadcasts as well as views on YouTube, social media platforms and other digital channels, although the exact breakdown of these numbers has not been disclosed or independently verified.
The performance took place on February 8, 2026 at Levi’s Stadium in Santa Clara, California during the NFL Championship Game between the Seattle Seahawks and the New England Patriots. Bad Bunny became the first solo Latino artist to headline a Super Bowl halftime show — a moment that reflected his massive global appeal and the growing international reach of the NFL’s marquee event.
Number recording and broadcast range
While the worldwide total of more than four billion views eclipses all previous records, official Nielsen figures show that the live broadcast alone in the US attracted an average of 128.2 million viewers – making it one of the most-watched halftime shows domestically, although slightly below last year’s 133.5 million for Kendrick Lamar’s performance.
Roc Nation shared the milestone on social media with the message: “Bad Bunny sets worldwide record for most watched Super Bowl halftime show ever #AppleMusicHalftime (sic).
The numbers also highlight Bad Bunny’s extraordinary international fan base. Around 55 percent of views came from outside the United States, with strong engagement reported from Latin America, Europe and Asia, underscoring the Puerto Rican star’s global cultural influence.
Cultural impact
The high viewership translated into significant commercial success. After the Super Bowl, Bad Bunny’s music skyrocketed up the streaming charts around the world. Several songs from his halftime set quickly climbed the streaming charts worldwide, and his album Debí Tirar Más Fotos returned to the top positions in both the UK and US markets.
Critics and music industry commentators have pointed to the show’s cultural resonance—especially its celebration of Spanish-language music and Latino identity on one of the world’s biggest entertainment stages. Produced by Roc Nation in partnership with Apple Music and the NFL, the show featured some surprise musical guests and visually striking elements that blended contemporary reggaeton with broader artistic themes.
