File image. | Photo credit: Reuters
The Ministry of Ayush on Wednesday (January 28, 2026) oversaw a Memorandum of Understanding (MoU) between the Ayush Export Promotion Council (AYUSHEXCIL) and Zepto Limited to facilitate structured online access to Ayush medicines and wellness products across the country. The MoU aims to strengthen digital discovery while ensuring quality compliance and consumer confidence in traditional healthcare products, the ministry said in a release.
Union Minister Ayush Prataprao Jadhav said India’s innovation-driven startups are playing a key role in improving access to trusted wellness products at the last mile. He emphasized that partnerships with digital platforms like Zepto demonstrate how technology can be used responsibly at scale and connect India’s AYUSH heritage with modern, transparent and convenient distribution channels across the country.
Published – 28 Jan 2026 22:58 IST
