Team India (photo: Michael Steele/Getty Images) The India team will compete in the Asia Cup 2025 without the main sponsor, which means that the word “India” on the jerseys of Suryakumar Yadav, Shaubman Gill and others will appear larger and clearer. This change comes after Fantasy Sports Platform Dream11 ended its contract with BCCi last month with citing new government regulations that disrupted its main business model. Although it is not unusual to see Indian players without the title sponsor during the ICC events, it will be the first time it happens at the tournament without ICC. The early departure of Dream11 was induced by promoting the Indian government and regulating the online game account that banned playing real money. The company whose business relies primarily on this model has caused the provision on departure in its contract with BCCi. The agreement was signed in 2023 and was awarded approximately $ 44 million (INR 358 CRORE) and was originally set to run by 2026. BCCi acted quickly to fill the sponsorship of the unoccupied title and release a new bike offering. 2 September, the Board of Directors issued a “invitation to a tender” calling on companies to submit to the team’s main sponsorship rights. Interested companies can buy ITT by September 12, with final offers by September 16. However, with the Asian Cup, which starts on 9 September, the Indian team is likely to start its campaign without a sponsorship brand on its sets. This situation reflects previous sponsorship challenges facing BCCi. In 2019, Oppo pulled half the contract and the Council subsequently brought Ed-Tech by Byju’s, which later retreated Dream11. The BCCI has determined strict eligibility criteria for potential sponsors. Companies associated with alcohol, gambling, cryptocurrencies, online gaming, tobacco or offer considered offensive to public morality, such as pornography, are forbidden by offering. The aim is to maintain partnerships that are in line with Indian values and legal norms. The India team is scheduled for departure to the United Arab Emirates 4 September. They are grouped with Pakistan, UAE and Oman in Group A. Cozen will face the SAE 10. September in Dubai, accept Pakistan 14. September in the same place and Sri Lanka ends the group against ABU Dhabi. The two best teams from each group will advance to the Super Four Stage, which will decide the finalists for the 28th September.
