On Thursday, journalists saw a cramming into a white -house press room unknown face in a rotating seat designed for new media.
He was occupied by John Stoll, who was recently appointed head of the X report on the Social Platform owned by Elon Musk.
“As you all know – you are all on X – it is a home for hundreds of millions of users, a large contingent of independent journalists and intelligence organizations across geographies and political spectra,” said Karoline Leavitt, print secretary of the White House, through an introduction. Then she ordered Mr. Stoll to ask the first question.
The decision of the White House to grant x the position of power and visibility, along with intelligence organizations, was one of the growing number of benefits that social media society landed because Mr Musk became the ubiquitous side of President Trump.
Since the elections, the platform has become a source of information management, because Mr. Musk provides real -time updates about his Ministry of Government Efficiency and the objectives of federal reduction of costs for more than 219 million followers. In February, at least a dozen government agencies, including the department of internal income and defense, set up new Doge accounts to look for tips for federal waste and fraud. Users looking for an audience with Mr. Musk have become more and more on the web in the hope of catching his ear.
The location of X as a powerful government mouthpiece helped to strengthen the platform, although society continues to fight. According to the internal e -mails that The New York Times has seen The New York Times, in recent months in recent months has been mined to meet the goals of income and advertising. They face regulatory control abroad. And March 28 Mr. Musk announced that he had sold his start-up artificial intelligence, XAI and combined the fighting society with a faster growing company.
Nevertheless, there is an increased visibility of x when managing Trumps – and Halo had an effect. In recent weeks, bankers have issued billions on the outstanding debt of the company, which is an investor’s optimism about Mr. Musk’s reconciliation with Mr. Trump. Main advertisers like Amazon and Apple returned.
Although it is not clear how long the new moment X will last and how many of this is the direct consequence of Mr. Musk’s proximity towards Mr. Trump, recent successes are remarkable after years of business suffering.
“X is a place where everything is happening in real time,” Linda Yaccarino wrote on the platform last month.
Mr. Musk did not respond to the request for comment. X and the White House refused to comment.
The X has been watching the X for several months when Mr. Musk has become one of Mr. Trump’s most influential advisors, including the leadership of the Ministry of the Government. From the office set, besides the White House, Mr. Musk, who also leads the manufacturer of electric cars Tesla and Rocket Company SpaceX, help to determine and adopt administrative policy.
X faces obstacles because Mr Musk bought it for $ 44 billion at the end of 2022. He rejected more than 80 percent of employees and removed the rules of content moderation that limited hateful speeches. Some advertisers left and feared that their brands would appear next to offensive content.
In December, Fidelity, which invested in Mr. Musk’s acquisition, appreciated the X for $ 12 billion.
In February, however, the X bankers could finally sell billions of debts to investors. Months earlier, investors negotiated to buy this debt with a loss of 10 to 20 percent for banks. “Some companies could be nervous about being perceived as an administration because they are not involved in X,” said Jo-Ellen Pozner, Associate Professor of Leavey School of Business at Santa Clara University.
Yet X faces ongoing fighting. In January, Mr. Musk wrote to employees in -mail that the income was “faint” and that the company “barely broke”. Since the beginning of March X in the first quarter served $ 91 million from ads, another report said significantly under the aim of $ 153 million.
“The time to sprint at the finish line is now,” he read.
The agreement announced by March 28 Mr. Muskek appreciated the X to approximately $ 33 billion and tied his wealth to XAI, awarded $ 80 billion.
“We don’t have a great feeling that some of these companies are worth it,” said Eric Talley, professor at Columbia Law School specializing in company management and management. “Almost must get up and fall together.”
Mr Musk, who has long been in media coverage of himself and his companies, has placed X as a new media socket in recent months and has used his own intelligence forces to attract the reflector on his platform.
“You are now the media,” he published on January 15 and turning a video in which X stood up as the future of civil journalism. “Legacy media are controlled by a handful of editors in the main case; that’s why I encourage people to write things on the X platform,” he said in the video.
As Mr. Musk reduced government costs, the DOGE initiative received X account X and a gray verification badge for official government accounts. The account is now advertising the success of the initiative and pushing back to critics.
“It transforms X as a platform into government media without any restrictions,” said David Kaye, professor of law at the University of California, which is studying online.
In February X, the DOGE accounts for government agencies, including the Social Security Administration and the Securities and Exchange Commission, also added. While the agencies already have bills for X, new DOGE accounts have received a gray -order badge usually reserved for government agencies. They showed as a tip lines for a cost reduction project and encouraged users to share information about federal waste.
Conservatives found that X is a direct pipe for Mr. Musk, allowing them to influence federal policy. He responded to a viral complaint on the government on the platform and its initiative for cost reduction has identified users’ concerns as “solid”.
Senator Joni Ernst, a Republican of Iowa, who has long focused on reducing the cost of government, in the November contribution in the Senate as “the best watch”. Mr. Musk responded with two American flags.
“Thank you for many years of hard work to improve the efficiency of the government! Super help,” wrote Mr. Musk in the December Stock Exchange.
X created a leading position of news to supervise a partnership of a company with media companies that advertise or share their work on the platform and hired Mr. Stoll, a former editor in The Wall Street Journal in January.
Shortly after Mr. Trump joined the office, the administration decided to shake the White House press room. The prominent chairman on the side of the lecturer would be assigned to a reporter from “New Media”, a term that includes podcasters, influenced and creators of “content related”.
During the only performance of Mr. Stoll in the press room, he said that his presence was a testimony of “openness of the White House, but also for innovation”.
He then asked “Confidence in the competence of this administration to go to the tip with Vladimir Putin.”
Ryan Mac contributed by reporting.
