Summary
Tractor Supply Co. (TSCO), based in Brentwood, Tennessee, achieved $14.9 billion in sales in 2024 by offering a diverse range of products tailored to homeowners, landowners, pet owners, and livestock owners, who typically have above-average income and below-average living costs. The company operates in five primary product categories: livestock, horse, and agriculture (26% of sales); pet supplies (26% of sales); seasonal and recreational products (23%); hardware, tools, and truck accessories (16%); and clothing, gifts, and home decor (10%). Notably, over 85% of TSCO’s customers own pets or livestock.
As of the end of 2024, Tractor Supply Co. operated more than 2,500 stores across 49 states, including 2,296 Tractor Supply locations and 206 Petsense stores. Approximately 61% of these stores are freestanding, while 39% are located in shopping centers. The states with the highest store counts include Texas (261 stores), North Carolina (122), Florida (115), Georgia (116), Pennsylvania (114), Michigan (109), Tennessee (105), and Ohio (105). Stores are typically situated an hour or more outside major metropolitan areas.
Digital sales account for about 8% of the company’s total revenue, with a goal to increase this figure to 10%-12%. Founded in 1982, Tractor Supply Co. traces its roots to a catalog business established in 1938 that originally catered to farmers’ needs.
