Apple has no intention of building a search engine or entering the text advertising market, highlighting a company executive on Monday. The statement serves as official testimony in an ongoing antitrust case against Apple filed by Google and the U.S. Department of Justice, which triggers any query entered by iPhone users on Safari on Safari to directly Open in the former search engine. Executives say that if such a deal is to be cancelled, that doesn’t mean that the Cupertino-based tech giant will build a search engine platform.
Apple doesn’t want to build a search engine
Eddy Cue, senior vice president of Apple Services, announced an official statement on December 23 in an ongoing antitrust case involving iPhone Maker and Google. It is worth noting that the case was filed a few years ago, knowing that Apple earns about $20 billion (about Rs 1.7 lakh) from Google every year, which is part of the revenue sharing agreement, which makes the latter on the iPhone. Default search engine device.
The statement made in court was first discovered by Reuters. According to the document, prompts are responding to recommended remedies from antitrust executors that will prohibit Google from sharing search revenue. He called them “unacceptable options”, he stressed that such remedies would either lead Apple to remove Google search as an option for safaris or let it stay without having to get “share valuable access with Apple users”. any compensation for permissions.
Cue also added that the proposed remedy assumes that Apple will develop its search engine without a revenue sharing agreement. He stressed that the assumptions are wrong, and he offers three reasons why Apple has so far chosen not to develop search engines and why it is unlikely to enter this market in the future.
The executive said that for the first reason Apple focuses on other growth areas, and developing search engines will mean that the company must transfer capital investments and employees from those areas, because “creating search engines will cost billions of dollars,” the executive said. Take it away for many years.”
The second reason involves artificial intelligence (AI) and the rapid development currently being carried out in the search engine segment. Several AI-based generative search engines have been recently released, such as Confused and OpenAI’s Chatgpt search. A report also claims that mountain view-based tech giants are working on an AI model for their search products. “This makes it economically risky to invest the huge resources needed to create a search engine,” Cue added.
Finally, explaining the third reason, executives said Apple does not have “the number of professionals and a large amount of operational infrastructure to build and operate a successful search advertising business.” While the tech giant does run niche ads on its App Store platform, the scope of advertising on search engines goes far beyond the company’s core expertise, Cue said.
