Andhra Pradesh is organizing maker zones in Amaravati Digital Summit

(From left) Eluru SP K. Pratap Shiva Kishore, APIS and Director General RTIH P. Dhatri Reddy, DCP – Cyber ​​Crime Krishna Prasanna, ‘Rakasa’ director Manasa Sharma, IICT Director Ashish Kulkarni and Bharat DMF founder and chairman Viswa CM during the Creative Zone A2026mit digital summit on Saturday. | Photo credit: HANDOUT

Ratan Tata Innovation Hub (RTIH) and AP Innovation Society (APIS) Chief Executive Officer (CEO) P. Dhatri Reddy on Saturday (June 6, 2026) emphasized the importance of creating platforms that nurture talent and innovation among young creators.

Speaking at the inaugural session of Creative Zone Digital Summit-2026, organized by Bharat Digital Media Federation (Bharat DMF), in collaboration with RTIH and APIS, she also highlighted the role of creators in promoting sustainability and influencing consumer behavior in today’s digital world.

Held under the theme ‘From Rural Roots to Digital Reach’, the summit showcased how digital platforms are enabling creators from rural and smaller communities to access wider audiences and new opportunities and brought together more than 200 creators, influencers, startup founders, students, politicians and industry experts from across the state. The event served as a platform for discussions on the growing opportunities within the creator ecosystem and the evolving digital landscape.

The program included expert sessions on topics such as content creation, artificial intelligence, creator monetization, intellectual property rights, brand partnerships and entrepreneurship. Participants also benefited from networking opportunities aimed at fostering collaboration and innovation.

Bharat DMF founder and chairman Viswa CM highlighted the potential of the creative economy to create jobs and business opportunities. Vipin Unni, co-founder and vice-president of Bharat DMF, described the creators as entrepreneurs of the digital era and highlighted the organization’s commitment to helping them turn their passion into sustainable careers.

Published – June 6, 2026 11:27 PM IST