Piyush Pandey, Union Minister and Indian advertising legend, breathed his last on Friday, October 24 at the age of 70. Amul, the dairy giant, has paid a heartfelt tribute to the industry’s most famous advertising personalities. Several brands, known for their monumental contributions to the world of advertising and communications, paid tribute to the icon whose work redefined storytelling across brands and politics.
Piyush Pandey’s ad campaigns have shaped Indian creative culture for a significant time – from Vodafone’s cute pug and Fevicol’s unforgettable humor to Cadbury’s Kuch Khaas Hai. In an Instagram post, Amul said, “Amul Topical: A tribute to one of India’s advertising legends!”
The marketing maestro was deeply remembered by social media and flooded with tributes to the legend.
Reaction on social networks
The user wrote: “What a lovely tribute to an advertising legend!” Another user commented: “The game recognizes the game.” A third user said: “The artist lives on.”
A fourth comment read: “Biggest ad in India.” A fifth user commented: “Truly a marketing maestro! .. we lost a gem.” A sixth user wrote: “Captain for subtitles.” A seventh user said: “A tribute to a legend for a legend.”
Everything you need to know about Piyush Pandey
Celebrated for his impactful campaigns and political catchphrases, he has left a lasting legacy in the Indian advertising industry, inspiring many with his creativity and storytelling. Some of the famous slogans are given below:
- Fevikwik’s Todo Nakin, Jodo
- Ponds’ Googly Woogly Woosh
- Asian Paints’ Every Happiness Mein Rang Laye
- Kuch Khaas Hai at Cadbury
In an Instagram story, Cadbury said, “Here is the one who made us believe kuch khaas hai hum sabhi mein… Thank you Piyush”
- Vodafone’s ZooZoo
- Indian National Integration Campaign 1988 – “Mile Sur Mera Tumhara”
- Lok Sabha Elections 2014 — “A Modi Government This Time”
Known for his political catchphrases, he is a household name behind Gujarat Tourism and the polio awareness campaign with Amitabh Bachchan.
Acknowledging Piyush Pandey’s contributions, PM Modi said in a post on X: “Prime Minister Narendra Modi led the tributes and wrote on X: “He made a monumental contribution to the world of advertising and communication. I will fondly cherish our interactions over the years. Saddened by his passing. My thoughts are with his family and admirers.”
Piyush Pandey, who has led some of Ogilvy’s most successful campaigns, joined the agency in the 1980s and became global chief creative officer and executive chairman of India. He was awarded the Padma Shri in 2016 and the LIA Legend Award in 2024. Its jingles, slogans and catchphrases have left a deep impact on Indian consumers and will continue to inspire generations.
