Amazon will release its long-awaited (delayed) Alexa Generative artificial intelligence (AI) voice service, he said, three people familiar with the matter said, and scheduled a press conference later this month to preview it.
Once released, it will mark the initial introduction of the product accelerated the digital assistant more than a decade ago.
Amazon on Wednesday invited the media to attend an event to be held in New York on February 26, head of its equipment and service team Panos Panay. A spokesman said the event was aimed at Alex and refused to elaborate.
The new AI generation power Alexa immediately represents a huge opportunity for Amazon, which accounts for more than 1 billion Alexa-enabled devices in the market and poses huge risks. Amazon hopes the reform will be able to talk to users, converting approximately one of its hundreds of millions of users into paying customers to create returns on unprofitable businesses.
AI services will be able to respond to multiple prompts in sequence, and company executives say it can even act on behalf of users without direct involvement to act as a “agent” on behalf of users. This is in contrast to the current iteration, which usually only process one request at a time.
Executives arranged a February 14 meeting called “go/no-go”. According to people and internal planning documents, they will make the final decision on Alexa’s “street preparation” for generating AI transformation. Reuters.
Alexa’s modification brings all its challenges, currently from now familiar generative AI chatbots like Openai, Alphabet, and other challenges, including the possibility of fabricating answers, called hallucinations. With Alexa access to cars, TVs, thermostats and phones, it can become an essential everyday tool for scheduling and even shopping.
Initially, Amazon plans to launch a new Alexa service to a limited number of users, but will not charge for it, although it has considered $5 (about Rs 437) to $10 (about Rs 875). The company will also continue to offer what is called the “classic Alexa”, a version that is available for free today. Amazon has stopped adding new products to the classic Alexa, one of the people said.
Bezos’s Vision
Although Apple’s Siri Voice Assistant was released in 2014, Amazon Services will accept the acceptance of the assistant. But for many, Alexa is now only used for kitchen timers and weather updates, as it lacks overhauls in the past few years.
Alexa is the creative idea of Amazon founder Jeff Bezos, who envisioned a service similar to the voice-activated computers in TV’s “Star Trek.” Hopefully, once perfected, users will turn to voice assistants to complete hundreds of daily tasks such as turning on the lights, preheating the oven, accessing the internet, playing music, writing emails and calling a taxi.
“One day in the future – maybe years or decades away – it might answer everything you would ask,” said Dave Limp, Amazon’s then-Governor of Devices.
With those heavy expectations, the move to escalate Alexa has urgent concerns about the quality and speed of its response, people familiar with the matter told Reuters. Amazon is internally known as the “banyan tree” of the new service, as well as the “Excellent Alexa”, although it is unclear whether Seattle’s company plans to use any of the new product names.
In a January interview with the Financial Times, Amazon executive Rohit Prasad acknowledged some of the obstacles to developing a brand new service that works, including the effort to eliminate hallucinations.
Analysts at Bank of America estimate that if 10% of active users estimate, Amazon could generate $600 million (approximately Rs 5.2251 crore) per year, an estimated 100 million devices, paying $5 per month (approximately Rs 437) .
Customer preferences
The new Alexa is designed to remember customers’ preferences to help make music or restaurant suggestions and allows users to send multiple tips in a meeting so that they can later modify the hamburger for delivery before sending a burger order, said.
People say it will be compatible with existing Alexa devices.
Amazon will rely at least partly on Anththropic’s AI software (in which it invested $8 billion (about Rs 7023 crore), which is Alexa’s AI-enabled support for AI, people told Reuters.
In September 2023, Amazon showed off an earlier version of Alexa, but concerns about quality caused Amazon to repeatedly postpone its launch date, and the rendition was never released to the public.
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