"The Unlikely Hero of NYFW: $10 Press-On Nails from Walmart Sweep the Runway"
The 2023 New York Fashion Week (NYFW) had its share of fashion surprises, but one unexpected player stole the show: press-on nails from Walmart. Specifically, the humble $10 option from the retail giant’s beauty department made a grand appearance on the runways of several top designers.
For those who didn’t know, press-on nails have been a staple of the beauty world for years, offering an affordable and relatively low-maintenance alternative to traditional gel or acrylic enhancements. But it’s not every day that you see them gracing the catwalks of one of the world’s most prestigious fashion events.
At NYFW, fashion enthusiasts and industry professionals were treated to a spread of show-stopping styles, from daring cuts to bold prints. And yet, it was the understated yet striking aesthetics of these affordable nails that really stole the show.
One of the first to feature the Walmart press-on nails on their models was none other than rising star designer, Emma Jenkins. Her "Urban Elegance" collection for Fall ’23 saw models sporting a range of edgy, city-inspired looks that perfectly complemented the understated yet eye-catching nails. The minimalist approach seemed to mirror the design aesthetic, with the press-on nails adding a touch of whimsy and-androgynous flair to each style.
Other designers also hopped on the trend, with models strutting their stuff in garments ranging from avant-garde streetwear to high-octane evening wear. The common thread throughout, however, was the unassuming yet captivating allure of the Walmart press-on nails.
According to a backstage source, the decision to opt for the affordable option was largely born out of a desire to shake things up and challenge traditional notions of high fashion. "We were looking for a way to push the boundaries and make a statement," the source explained. "These nails were the perfect way to do so, without breaking the bank or sacrificing style."
As the show concluded and the curtain fell on NYFW ’23, one fact became clear: the $10 press-on nail from Walmart had officially entered the world of high fashion. And in the process, they may have redefined the landscape of beauty and fashion as we know it.
For those who didn’t get a chance to catch the looks on the runway, fear not – the humble hero of NYFW can be found at a store near you. At just $10, the affordable press-on nail is ready to make its mark on the beauty world, and the world is watching.
