A session on digital tourism was held at Araku College

An information session on ‘Digital Tourism – Artificial Intelligence to Re-engineer Tourism’ was held at Araku Valley Women’s Degree College on Monday as part of Tourism Week celebrations in Alluri Sitharama Raju district.

District Tourism Officer Pattasi Chalapathi Rao made the students aware of the ASR District Tourism website and access information on tourist destinations and tourism services based on QR code. A live demonstration showed students how to scan a QR code using their mobile phones to access the website.

The session also covered the use of artificial intelligence and digital tools for tourism-related content, short videos, digital storytelling and multilingual content. Academy Principal Kusuma Kumari appreciated the district administration’s initiative to use technology to promote tourism.

Published – 28 Sep 2026 23:13 IST