Porn site creator Mr. Deepfake revealed in documentary Paris Hilton — 'Is it wrong to pretend to be my sister-in-law?'

The nefarious mastermind behind the world’s biggest fake porn site, Mr Deepfakes, has been revealed in a documentary presented by hotel heiress Paris Hilton.

David Do, a 36-year-old pharmacist and father of one who has carefully cultivated a public image as a devoted family man and a pillar of his local Toronto community, is allegedly the man behind a non-consensual deeply fake porn site, veteran technology journalist Laurie Segall has found after years of investigation.

Read also | Apple is being sued by an AI porn startup for removing two apps from the App Store

What is Mr. Deepfakes?

Mr Deepfakes, a porn website that once attracted more than 17 million visitors per month, invited users to create non-consensual deepfake pornographic content targeting celebrities, friends, family, acquaintances or random images from the internet.

Exploiting digital legal loopholes allowed the site to operate for years with zero accountability, leaving thousands of unsuspecting victims devastated by the uncontrolled spread of AI-generated pornography.

The website is allegedly owned and operated by David Do.

Mr. Deepfakes closed in 2025 after seven years online, according to Segall.

‘dad-next-door’

Segall was shocked to discover that the mastermind behind the porn website was living a parallel life as a pharmacist with a dad-next-door personality and was popular with the neighbours.

“Offline, you couldn’t get a bad word out about him. We found a post on Instagram where he was working in a hospital during COVID,” Segall told The New York Post.

David was unrepentant when Segall confronted him, she told The Post. “I was shocked because it wasn’t like he wasn’t scared. It was more like ‘how dare you show up here’.”

Do refuses to answer any of the allegations.

Read also | Janhvi Kapoor recalls finding her pictures on porn sites at school

Why did Laurie Segall follow this story?

Laurie Segall, a former technology correspondent for CNN, told The Post that she followed the story because the porn site “can turn young boys into people who think it’s okay to digitally undress someone.”

“It felt so incredibly dystopian. I remember looking at it and wondering how on earth this was allowed to exist,” she said. “I speak to victims who want to end their lives.

The investigation began in 2022 when Segall received a social media tip about the site. She discovered a disturbing online community that creates and shares non-consensual, highly realistic explicit videos of women created by artificial intelligence.

More alarming than the media itself were the community forums. Users openly planned to impersonate women they knew personally – including co-workers, relatives and acquaintances – with one user asking: “Is it wrong for me to impersonate my sister-in-law?”

Determined to find the man responsible, Segall launched a digital manhunt.

She brought in cybersecurity expert David Kennedy and his team of ethical hackers, who used open source intelligence to trace the anonymous operator’s digital footprints.

Dozens of victims reportedly came forward during her investigation, revealing the massive human toll of the platform’s abuse.

Read also | The British Prime Minister has ordered social media firms to remove non-consensual content within 48 hours

How is Paris Hilton involved?

Paris Hilton said she joined Segall in trying to expose David Do through a 14-part investigation into TikTok because “it could happen to anyone”.

There are reportedly over 100,000 explicit deepfakes of Hilton on the internet. At just 19, her intimate video was leaked.

“There were no laws to protect me,” Hilton told The Post. “If I can do this so that other girls don’t have to go through what I went through, it means so much to me.”

“It was like being digitally raped and the whole world watching and laughing (…) It’s something I’ll have to live with for the rest of my life,” she added.

Since then, Hilton has continued to advocate for legislation to protect victims of AI harm, including defending the DEFIANCE Act.