Astronomer, a technological startup involved in the KISS CAM scandal at ColdPlay concert, finishing a viral moment for Perfect PR. Since it is virtually “household name” now, Hollywood star Gwyneth Paltrow, former wife of singer Coldplay Chris Martin, as his new and “very temporary” spokesperson.
Andy Byron, a former astronomer of the CEO, was captured by Canoodling with HR Head, Kristin Cabot, at Kiss Cam. The video of them was shrouded in the second arms and their shocked reaction to discovering themselves on Jumbotron became viral on social media.
Astronomer’s new Cheek advertising presented Gwyneth as a “temporary spokesman”, using the attention of social media for the best of society.
Also read | The first statement of astronomer Pete Dejoy: “Moving forward…”
“Thank you for your interest in the astronomer,” wrote the company along with the advertisement in which Gwyneth introduced herself and said, “I was hired very temporarily to speak on behalf of 300+ employees in Astronomer.”
In a funny yet veiled link to the scandal, the actress said, “The astronomer has gained a lot of questions in the last few days and wanted me to answer the most common.”
While the audience expects a mention of the scandal after a very obvious question: “OMG! What the real F” emphasized on the screen, Gwyneth continued to describe how amazing the astronomer was, and said many technical services it offers.
Look at the cheeky astronomer ad:
Also read | Chris Martin Coldplay gives concerts an insolent warning: “We would like to…”
This is how Netizens reacted:
The “smart marketing” of the astronomer was enthusiastic and gave him 10/10 for such a “smooth” PR recovery. Social media users also praised a technical company using a crisis situation as a campaign “final awareness of the brand”.
“You have to put a loan where the credit is payable. This is 10/10 PR recovery. Hiring former wife Chris Martin to do it is brilliant. Good play!” The user said.
“Guys, this is a PR championship class. You take the most virus moment in July 2025 and instead of controlling the disaster, the situation will illuminate and create the final awareness of the brand. Bravo,” he added.
“This is marketing Jiu jitsu,” the user said.
“One of the best crisis answers I’ve ever seen in my life,” he added.
Netizens called his selection of Gwyneth Paltrow “Savage, extraordinary”.
“Did you get a former wife of Chris Martin ??? !!! Savage,” the user said.
Another one added: “You hired a former wife of singer Coldplay. Extraordinary.”
“LMFAO good work. Cultural tides are changing,” the user said.
However, some users noted that the initiative was late for a week and would hit the best when the trend was still on the rise.
“You don’t like to be Doomer (but), it’s the right message, a week late,” the user said.
“They are almost a week late into the game. They missed a window. The viral moment requires immediacy, as I do or hate (I actually hate it a bit),” another added.
“It was really smart. Although the timing was a bit gone,” another user said.
Also read | Astronomer HR Head Kristin Cabot resigns after the ColdPlay scandal “Cheathing”
“Unusual and Unusual”: Pete Dejoy
Previously, the temporary CEO and co -founder of Astronomer Pete Dejoy, described the intensive media focus after the Coldplay scandal as “unusual and unreal”.
“The events of the last few days have gained the level of media attention, which few companies – the startups themselves in our small corner of the AI data and world – sometimes meet,” he said.
“The reflector was unusual and unbelievable for our team, and although I would never want it to happen like this, Astronomer is now the name of the household,” he added.
What happened at the Coldplay concert?
The viral video made during the Coldplay performance at the Gillette 16 stadium. July showed a man and a woman at “Kiss Cam”. The man had his hands around the woman and took a moment.
However, when they realized they were shown on a large screen, they seemed to hide their faces quickly. The woman was seen briskly covering her face while the man emerged from sight.
Chris Martin noticed a special couple’s reaction to Jumbotron and joked, “They either have a ratio or are simply very shy.”
The shots spread like a fire on the Internet and the CEO of Astronomer, Andy Byron, was identified as a man receiving woman, human resource leader, Kristin Cabot.
Andy and Kristin are married.
Also read | ColdPlay Kiss Cam Scandal can stand Andy Byron This amount: divorce lawyer
Andy resigned from his role as the CEO of the company he co -founded, as well as Kristin.
The company’s statement confirmed its resignation and said, “The astronomer committed to the values and culture that led us since our foundation.”
“Our leaders are expected to determine the standard in behavior and responsibility, and recently this standard has not been met,” they said with reference to the incident.
(tagstotranslate) CEO Resignation (T) Astronomer (T) Gwyneth Paltrow (T) ColdPlay Scandal (T) Viral Video (T) Clever Marketing (T) PR Recovery (T) Brand Awareness
