At the end of 2024, we predicted the top food and nutrition trends that would shape 2025. Which trends have continued to gain momentum? Which ones have faded? And what new developments are redefining what healthy eating looks like?
Here’s a look at what’s still going strong, what surprised us, and what to watch for the rest of the year.
What We Got Right (So Far)
Fiber Is Finally Having Its Moment
When we predicted that fiber would trend in 2025, it wasn’t just wishful thinking. High-fiber foods are everywhere these days, from gut-friendly yogurts to fiber-enriched snacks and even sodas—consumers are paying attention.
More people are tracking their fiber intake, sharing high-fiber meal ideas online, and learning how this essential nutrient supports gut health, weight management, and longevity. “Fiber isn’t a fad,” says Katherine Basbaum, a MyFitnessPal dietitian. “The science has been there for years. It’s only recently that mainstream media has caught on, turning long-standing nutritional advice into a trend—and that’s a good thing!” (1)
Pro Tip: If you’re not tracking your daily fiber intake, MyFitnessPal can help you set a goal and gradually increase your consumption over time.
Protein Remains the Star
The protein craze isn’t going anywhere. Whether it’s protein-packed pasta or Greek yogurt with 20+ grams per cup, the high-protein trend continues to evolve. Social media is full of “protein hacks” (yes, cottage cheese is still popular), and protein is a top priority for anyone looking to build muscle or stay full longer.
GLP-1 users, in particular, are focusing on protein intake to help maintain lean muscle mass during weight loss. “GLP-1 reduces appetite, which aids in weight loss—but if you’re not prioritizing high-quality protein, you may be at greater risk of losing muscle, feeling weak, or missing out on nutrients that support bone health,” says Basbaum. (2)
Pro Tip: MyFitnessPal’s free high-protein meal plan offers delicious ways to boost your protein intake with every meal.
GLP-1-Friendly Eating Is on the Rise
With the growing popularity of GLP-1 medications, there’s a noticeable shift in how people approach nutrition. Reduced appetite means every bite counts—and nutrient density is key.
There’s increasing demand for meals high in protein, fiber, and antioxidants. “When you’re on GLP-1 and your appetite and food intake are reduced, there’s less room to meet your nutrient needs,” Basbaum explains. “Focusing on as many nutrient-rich foods as possible helps ensure you’re meeting your macro- and micronutrient requirements.”
Affordable Nutrition Still Matters
As food prices remain high, nutrient-dense, budget-friendly foods continue to trend. Canned beans, frozen produce, and bulk grains are popular for good reason—they’re affordable and versatile.
Recipes that break down cost-per-serving are gaining traction, and there’s growing interest in batch cooking and minimizing food waste. For many, this means meal planning. According to Emily Sullivan, a MyFitnessPal dietitian, meal planning can help you stick to your budget by:
- Reducing food waste by only buying what you’ll use
- Planning meals that use the same ingredients in multiple ways
- Using up what’s already in your fridge and pantry first
- Building your meal plan around grocery store weekly sales
Pro Tip: Use MyFitnessPal’s meal planner to map out your week before shopping. It helps you stay on track, reduce waste, and shop more efficiently—saving money while making healthier choices.
What Surprised Us
Protein Desserts Took Over Social Media
We expected the protein trend to continue—but we didn’t anticipate the dessertification of the category. From protein ice creams to collagen-infused cookie dough, this space is booming. Social media has fueled the craze, with creators sharing healthy versions of favorite treats that still satisfy a sweet tooth.
“The rise of Ninja Creami has made it easier for people to whip up high-protein ice cream that’s both tasty and helps meet daily protein goals,” says Sullivan. However, she cautions followers to watch added sugars and the actual protein content in these “high-protein” desserts.
Pro Tip: Skip expensive packaged bars and make your own protein treat. Blend cottage cheese, cocoa powder, and a touch of maple syrup for a high-protein foam that feels indulgent without the sugar crash.
Fermented Foods Are Cool Again
We knew gut health would remain trendy, but the viral resurgence of kefir, kimchi, and miso-based sauces exceeded expectations. TikTokers are now showcasing meals with fermented ingredients, and grocery stores are dedicating more shelf space to these gut-friendly foods.
“People are paying more attention to gut health—and for good reason. The gut microbiome plays a crucial role in overall health, including factors linked to chronic disease, and fermented foods can impact it in both the short and long term,” Sullivan notes. (3, 4)
Pro Tip: Not sure where to start with fermented foods? Add a spoonful of kimchi or sauerkraut to grain bowls or avocado toast for a flavor and gut health boost—no complicated prep required.
Prebiotic Sodas Are the New Wellness Drink
Gut-friendly sodas with added fiber or prebiotics have taken off, bridging the gap between indulgence and function. They’re trendy, tasty, and—thanks to influencers—everywhere.
“Prebiotic sodas are popular because consumers are looking for gut-friendly alternatives to traditional sugary drinks. These sparkling beverages contain dietary fibers like inulin, which can help nourish beneficial gut bacteria and support digestive health,” says Lauren Cuda.
Pro Tip: While prebiotic sodas offer some benefits, they shouldn’t be your primary source of fiber. Focus on fiber-rich whole foods to promote digestive health.
What’s Losing Steam
Personalized Nutrition Tech Is Still Niche
We expected more people to embrace wearable tech that uses real-time data to inform nutrition decisions. While continuous glucose monitors and metabolic trackers are on the rise, they’re still primarily used by athletes and enthusiasts. High costs and complexity may be slowing widespread adoption.
“There’s limited evidence of health benefits for people without diabetes. For healthy individuals, the cost may not be justified,” says Denise Hernandez, a MyFitnessPal dietitian.
Intermittent Fasting Has Quieted Down
Intermittent fasting is still around, but it’s no longer the hottest trend. Shifting routines, growing interest in intuitive eating, and the appetite-suppressing effects of GLP-1 medications have made intermittent fasting less prominent.
What to Watch for the Rest of 2025
The Beauty-from-Within Boom
Expect more foods that promise benefits beyond nutrition—like glowing skin, stronger hair, and healthier joints. Collagen, hyaluronic acid, and biotin-enriched beverages are set to gain even more popularity in the second half of 2025.
“There’s a strong push for natural solutions, which is why people are leaning into collagen and biotin. Research shows that oral collagen supplementation can improve skin hydration and elasticity,” says Daisy Mercer, a MyFitnessPal dietitian. (5)
Carbon-Conscious Eating
Sustainability is no longer a side note. Look for food brands highlighting their carbon footprint, especially in the protein aisle. Whether it’s plant-based proteins or regeneratively raised meat, climate-focused eating is growing fast—especially among Gen Z.
Keep in mind that a “sustainable” label doesn’t automatically mean a food is nutrient-dense. “Check ingredients and nutrition labels. Look for foods lower in sodium, saturated fat, and added sugars,” Mercer advises.
The Return of ‘Smart Carbs’
Carbs are making a comeback. Think ancient grains, starchy vegetables, and resistant starches like green bananas and chilled potatoes. Instead of fearing carbs, more people are learning how to use them for energy, satiety, and gut health.
“After years of low-carb hype, complex carbs are returning thanks to their fiber, vitamin, mineral, and antioxidant content,” says Joanna Gregg, a MyFitnessPal dietitian. “Nutrient-dense carbs like whole grains, fruits, vegetables, and legumes not only fuel your body—they also support gut health, heart health, and can help stabilize blood sugar.”
The Takeaway
Food trends will always evolve, but the goals remain the same: feel good, stay healthy, and eat in a way that works for your life. Whether you’re focusing on protein, fiber, affordability, or small improvements, MyFitnessPal is here to help you track your progress and make informed choices every step of the way.
The post Nutrition Trend Check-in: What We Discovered (and What Surprised Us) in 2025 first appeared on the MyFitnessPal blog.
