Cristiano Ronaldo will start a new career beyond the borders of football, launch the first TV series

Cristiano Ronaldo is getting into TV production and has started filming his first series, Day 1s, a football drama being developed in collaboration with British filmmaker Matthew Vaughn.

The 41-year-old Portuguese superstar announced the development on Thursday, confirming that production has begun on the project. Ronaldo will serve as an executive producer and is expected to appear in some episodes himself.

“Exciting news! Production has just begun on my first Day 1s TV show. More to come!” Ronaldo wrote on Instagram.

Day 1s are among the first major projects from URMARV Studios, the production company co-founded by Ronaldo and Vaughn in April 2025. Vaughn, who directed films such as Kick-Ass and Kingsman, has teamed up with the former Portugal captain to develop projects for film and television.

The series will explore the business side of football and its story centers around Stanley Dalton, a British football agent played by actor Damian Lewis. The fictional character must manage the pressures of the transfer market, where negotiations, player movements and commercial interests often shape the game off the pitch.

Former Arsenal and France midfielder Thierry Henry will also appear in the series, playing himself. British rapper Dave is another member of the cast. The concept of the show comes from Darren Dein, the agent who represents Henry.

While Ronaldo’s involvement as a producer has been confirmed, further details about his appearances and the series’ release date are yet to be announced.

The project comes at an important moment in Ronaldo’s playing career. He recently announced his retirement from international footballthus ending 23 years of cooperation with Portugal. He played 234 games for his country, scored a record 146 goals and appeared in six editions of the FIFA World Cup.

Ronaldo also captained Portugal to the European Championship in 2016 and helped the team win the inaugural UEFA Nations League in 2019. His last appearance for the national side came in a 1–0 win over Wales on 24 September.

Despite retiring from international football, Ronaldo will continue to play at club level with Saudi Arabia’s Al-Nassr. He currently has 985 career goals and remains in pursuit of the 1,000 goal milestone.

Meanwhile, Day 1s isn’t the only project in the works for URMARV Studios. The company is also expected to unveil Stuntnuts, a movie starring Hollywood actors Matt Damon and Chris Hemsworth.

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