Maruti Suzuki decided to reduce the short-term production of their first electric vehicle (EV), e-liner, by two thirds due to lack of rare countries, Reuters reported and quoted the document.
This development is the latest symptom of disruption of the automotive industry from the Chinese curb on some of the rare countries, which has led to tension across the global automotive industry. While some companies in the United States, Europe and Japan are witnessing inventory release because they provide licenses from Beijing, India is still waiting for China’s approval in the middle of the production stops, Reuters said.
Rare Crisis Crisis affects EV’s production
According to a document by the company Reuters, Monday on Monday, he said he said on Monday that he had not yet had an impact on the delivery crisis, but plans to make about 8,200 e-litors, as opposed to the original destination 26,500.
Reuters said that with the emotion that the “restriction of supplies” in rare soil materials is essential in the production of magnets and other components in a wide range of hi-tech industries.
Maruti is still planning to meet its production goal of 67,000 EV per year ending March 2026 by increasing production in the coming months. Between October and March 2026 – Maruti plans to produce 58 728 E -Vitaras, or about 440 per day, compared to the previous target 40 437 in these six months according to its original plan, Reuters said.
The automaker faces failure in achieving their dream EV
The e-liner was launched in the middle of many fanfares on the automotive EXPO in January. The vehicle was considered to be essential for Maruti’s EV pressure in the country and marked its entry into the rapidly growing segment that the Indian government wants to grow to 30 percent of all cars from approximately 2.5% last year by 2030 by 2030 by 2030.
Reuters said that the failure could also hurt the Suzuki parents’ engine, for which India is the largest market for generating income and the global production center for EV. Most e-liner Made-in-India will be exported to Suzuki’s main markets such as Europe and Japan, around the summer of 2025.
Maruti’s reaction to the lack of rare countries
Maruti told Reuters last week that the question of rare countries had no “material impact” on the timeline of the launch of the e-Us. RC chairman Bhargava said there was no impact “at the moment”.
Meanwhile, Maruti opens reservations for e-linaries with warning some analysts that it is too late to launch EV in the country, because it is expected that Tesla will also start this year, Reuters said.
As part of his initial Maruti plan, he planned to produce 26,512 e-liner between April and September, the first half of the fiscal year 2025-26. Now, according to the revised plan, the company will produce 8 221 vehicles that will decrease around two thirds in the production schedule.
Maruti Suzuki hit the roadblock
The crisis of rare countries comes at a time when Maruti is already trying to get back in the market lost with Tata Motors and SUVs rich in the feature station Mahindra & Mahindra. These companies also lead the sale of India ev. Marutius’ share in the Indian passenger market market fell to 41 % of the recent peak of about 51 % in March 2020.
Suzuki reportedly reduced its sales target for India to 2.5 million vehicles to March 2031 out of 3 million earlier and raised its EV line -up to just four, instead of six planned before the competition intensified.
(Tagstotranslate) Maruti Suzuki