The Hindu advertising campaign wins seven laurels at the Love of Advertising Awards

Prathap Suthan (centre) was inducted into the LoA Hall of Fame by the officials of Advertising Club Trivandrum for his contributions to the advertising industry over the last 4 decades. Also seen are (from left) Thomas George (Convener), Vishnu Vijay (Secretary), Laj Salam (President) and Advisory Committee members K. Reghunath, KK Joshy and Koshy Abraham. | Photo credit: TH

The Hindu advertising campaign bagged seven laurels at the inaugural Love of Advertising (LoA) Awards held here recently. The campaign titled ‘Written by Journalists’ won six awards and its impressive experiential initiative ‘Kerala for ALL’ created for Kerala Tourism won another laurel at the LoA Awards.

LoA Awards is organized by Advertising Club Trivandrum (ACT). The function at The Leela Raviz, Kovalam brought the advertising and media fraternity together for an evening of creativity, celebration and camaraderie. Advertising professional Prathap Suthan was inducted into the LoA Hall of Fame on the occasion.

Maitri Advertising Works won the Agency of the Year award, while Goel TMT was named Brand of the Year. Unicorn Films won the title of Production House of the Year. The awards were contested by agencies including Be Positive and Hari & Das Design.

The awards were given to three works: Kappa Cultr by Mathrubhumi, the film ‘Water’ for Ramco Cements by Hari & Das Design and the film ‘Band Baaja Bitiya’ for Goel TMT by The Unicorn Films. Be Positive was a close contender for “Agency of the Year”. Hari & Das Design, Mathrubhumi, McCann, Digitally Inspired Media and Stark Communications won several trophies.

The evening began with lectures by Senthil Kumar, ad filmmaker Manoj Pillai and Ajith Gopinath. Laj Salam, President of ACT, spoke about the club’s vision to create a platform to share the “love of advertising” by recognizing creative excellence across all forms of advertising.

LoA organizer Thomas George briefed the gathering on the idea behind the Hearts of LoA, a signature trophy inspired by the four printing colors – Cyan, Magenta, Yellow and Black (CMYK).

The awards ceremony was organized by Kerala Tourism in partnership with The Hindu, Malayala Manorama, The Leela Raviz, Asianet News, Artech Realtors, Wattsun Energy, Kerala Kaumudi, Orange Printers, KIMS Health, Nikunjam Constructions, Swayamvara Silks, Canara Bank and Kerala Bank.

Published – 27 Oct 2026 21:01 IST