Hindu Group wins top honor at Kyoorius, ABBY Awards

File photo of LV Navaneeth, CEO, The Hindu Group | Photo credit: Shiv Kumar Pushpakar

The Hindu Group’s campaign titled ‘Written by Journalists’ won the prestigious Black Elephant award at the Kyoorius Marketing Awards, adjudging it as the best work of the year. This is the highest award given to a single Best of Show entry across all disciplines and categories.

Created by Talented, the campaign celebrates the power, credibility and art of journalism and highlights why stories written by journalists continue to matter in an evolving media landscape. The campaign also secured a Gray Elephant for Best in Discipline and a Concrete Elephant for Outstanding Strategy, Effectiveness and Execution, underscoring the strong narrative, strategic depth and cultural relevance of the campaign.

At the ABBY Awards, The Hindu Group placed second in the Publisher of the Year category and won four medals – one gold, two silver and one merit. Here too, The Hindu’s ‘Written By Journalists’ campaign won gold for enhancing the enduring value of journalism.

The group also won silver awards for Stub The Habit, created by Ogilvy, recognized for its impactful tobacco awareness communication, and Kerala for All, a Brand Solutions project implemented with Kerala Tourism to promote accessible and inclusive tourism. In addition, the city’s celebratory campaign, The Hindu Made of Chennai, earned recognition of merit.

‘Strong cooperation’

Commenting on the achievements, LV Navaneeth, CEO of The Hindu Group said, “We are delighted to have been recognized at both the Kyoorius Marketing Awards and the ABBY Awards alongside some of the most celebrated creative works in the country.”

“These awards reflect the strong collaboration between our editorial and commercial teams, along with our agency partners, to create compelling stories and meaningful brand experiences that truly connect with audiences. The recognition reaffirms our commitment to creating ideas that are creatively compelling and strategically effective,” he said.

Published – 25 May 2026 21:43 IST